During the Show Checklist for American Society for Microbiology - ASM Microbe

The show floor is open. Every hour counts. This checklist keeps your team focused on what actually moves the needle at American Society for Microbiology - ASM Microbe.

Daily Show Floor Checklist

Morning (Before Doors Open)

• Team huddle: review yesterday's results, set today's targets
• Tidy booth: restock materials, charge devices, clear clutter
• Review scheduled meetings for the day
• Check social media for show hashtag activity and engage

During Show Hours

• Staff positioned in front of booth, not behind tables
• Engage passing attendees with questions, not pitches
• Capture every lead digitally with Scannly or similar tool
• Rate leads immediately: hot, warm, or informational
• Rotate staff every 2 hours to maintain energy
• Walk the floor during slow periods — study competitors, network
• Attend at least one educational session per day

Evening

• Quick team debrief: wins, challenges, adjustments for tomorrow
• Send same-day follow-up to hot leads
• Post social media recap of the day
• Attend evening networking events