During the Show Checklist for CONTENT TOKYO

The show floor is open. Every hour counts. This checklist keeps your team focused on what actually moves the needle at CONTENT TOKYO.

Daily Show Floor Checklist

Morning (Before Doors Open)

• Team huddle: review yesterday's results, set today's targets
• Tidy booth: restock materials, charge devices, clear clutter
• Review scheduled meetings for the day
• Check social media for show hashtag activity and engage

During Show Hours

• Staff positioned in front of booth, not behind tables
• Engage passing attendees with questions, not pitches
• Capture every lead digitally with Scannly or similar tool
• Rate leads immediately: hot, warm, or informational
• Rotate staff every 2 hours to maintain energy
• Walk the floor during slow periods — study competitors, network
• Attend at least one educational session per day

Evening

• Quick team debrief: wins, challenges, adjustments for tomorrow
• Send same-day follow-up to hot leads
• Post social media recap of the day
• Attend evening networking events