NRF is the traditional retail industry conference with 40,000 attendees. Shoptalk is the newer, tech-forward alternative. We compare booth costs, audience, and exhibitor experience.
This article is part of ShowFloorTips' comprehensive coverage of trade shows across every industry. For more insights, browse our full article library of 24,000+ articles covering networking strategies, cost breakdowns, show comparisons, and exhibitor tips.
Key Takeaways
Whether you're a first-time exhibitor or a trade show veteran, the landscape in 2026 demands adaptability. The shows that deliver the highest ROI are the ones where exhibitors prepare months in advance, set measurable goals, and follow up within 48 hours.
Use our ROI Calculator to set targets before committing to any show, and check out the Ultimate Trade Show Guide for step-by-step planning advice.
For a complete timeline of what to do before, during, and after any trade show, download our 60-Day Exhibitor Checklist — it's free and covers every critical deadline.
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