Post-Show Follow-Up Checklist for CONTENT TOKYO

The show is over. The real work begins. What you do in the first 72 hours after CONTENT TOKYO determines whether your investment pays off or becomes a line item with no return.

First 24 Hours

• Export all leads from your capture tool and import into CRM
• Send personalized follow-up emails to all hot leads
• Schedule calls or demos with highest-priority prospects
• Post show recap on social media and company blog

First Week

• Follow up with warm leads via personalized outreach
• Add informational leads to nurture email sequence
• Conduct team debrief: what worked, what didn't, what to change
• Compile lead metrics: total captured, quality breakdown, meetings scheduled
• Send thank-you notes to key contacts met at the show

First Month

• Track lead conversion progress against pre-show targets
• Calculate cost per lead and preliminary ROI using our ROI Calculator
• Document lessons learned for future exhibition planning
• Decide on re-exhibiting commitment for next year
• Begin early booking if rate incentives are offered