Post-Show Follow-Up Checklist for SPIE Defense + Security

The show is over. The real work begins. What you do in the first 72 hours after SPIE Defense + Security determines whether your investment pays off or becomes a line item with no return.

First 24 Hours

• Export all leads from your capture tool and import into CRM
• Send personalized follow-up emails to all hot leads
• Schedule calls or demos with highest-priority prospects
• Post show recap on social media and company blog

First Week

• Follow up with warm leads via personalized outreach
• Add informational leads to nurture email sequence
• Conduct team debrief: what worked, what didn't, what to change
• Compile lead metrics: total captured, quality breakdown, meetings scheduled
• Send thank-you notes to key contacts met at the show

First Month

• Track lead conversion progress against pre-show targets
• Calculate cost per lead and preliminary ROI using our ROI Calculator
• Document lessons learned for future exhibition planning
• Decide on re-exhibiting commitment for next year
• Begin early booking if rate incentives are offered