The exhibitors who dominate the floor at SPIE Defense + Security do not wing it. They arrive with a plan that was finalized weeks ago. This pre-show planning checklist ensures nothing falls through the cracks.
8 Weeks Before SPIE Defense + Security
- Confirm booth space and review floor plan for optimal positioning
- Finalize booth design concept and begin production
- Book team travel and accommodations in Washington
- Set measurable objectives: target number of leads, meetings, and deals
- Order promotional materials, giveaways, and printed collateral
4 Weeks Before
- Launch pre-show email campaign to prospects and existing customers
- Schedule meetings with target accounts attending the event
- Confirm shipping logistics for booth materials and displays
- Prepare product demonstrations and talking points
- Set up digital lead capture tool (Scannly recommended)
1 Week Before
- Conduct team briefing: roles, schedules, dress code, talking points
- Confirm all shipments have arrived at the venue
- Test all technology: tablets, monitors, Wi-Fi hotspots, payment systems
- Send final reminder to scheduled meetings
- Pack emergency kit: extension cords, tape, markers, pain relievers, phone chargers
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