Setup day at Wire - International Wire and Cable Trade Fair sets the tone for your entire exhibition. A smooth installation process means your team starts the show rested and confident. A chaotic one means starting behind.
Setup Day Checklist
- Arrive at the venue at the earliest setup time available
- Verify all shipped materials have arrived and inspect for damage
- Assemble booth structure according to your installation plan
- Install graphics, signage, and lighting — check visibility from the aisle
- Set up technology: monitors, tablets, demo stations, power connections
- Arrange furniture for natural conversation flow
- Test all electrical connections and internet access
- Place literature, giveaways, and business cards
- Walk the aisle and view your booth from the attendee's perspective
- Take photos of the completed booth for social media and future reference
- Do a dry run of your product demonstration
- Confirm team schedule and distribute show-floor communications plan
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