SUPERZOO vs GROOM'D - formerly Atlanta Pet Fair & Conference: Which Should You Exhibit At?

Choosing between SUPERZOO and GROOM'D - formerly Atlanta Pet Fair & Conference is a decision that can define your trade show year. Both events serve the pet & animal industry, but they attract different audiences, offer different opportunities, and demand different investments. Here is an honest, data-driven comparison.

SUPERZOO: The Profile

SUPERZOO takes place in Las Vegas, NV, scheduled for August 12-14, 2026. The event attracts approximately 22,000 attendees and 1,200 exhibitors.

Booth pricing: $2,000 - $10,000.

GROOM'D - formerly Atlanta Pet Fair & Conference: The Profile

GROOM'D - formerly Atlanta Pet Fair & Conference takes place in Atlanta, GA, scheduled for March 13-15, 2026. The event attracts approximately 36,000 attendees and 105 exhibitors.

Booth pricing: $2,000 - $10,000.

Head-to-Head: What the Numbers Say

The pet industry is experiencing a premiumization trend. Pet owners are spending more per animal on higher-quality food, veterinary care, and accessories. Exhibitors showcasing premium, natural, or technology-enabled products are seeing the strongest buyer interest.

When evaluating SUPERZOO against GROOM'D - formerly Atlanta Pet Fair & Conference, the raw numbers only tell part of the story. Attendee quality, geographic reach, and the caliber of speakers and programming all influence the true value of each event.

Cost Comparison

Direct booth costs are just the entry fee. The total cost of exhibiting includes design, shipping, team travel, accommodations, and marketing. Exhibiting in Las Vegas versus Atlanta may involve significantly different travel and lodging expenses, which can swing the total investment by thousands of dollars.

Calculate cost per qualified lead for each event. The show with the lower booth rental is not always the better investment. A more expensive show that delivers higher-quality leads may generate a better return per dollar spent.

"Do not ask which show costs less. Ask which show makes you more."

-- Center for Exhibition Industry Research

The Verdict

Both SUPERZOO and GROOM'D - formerly Atlanta Pet Fair & Conference serve the pet & animal community, but they serve different segments of it. The right choice depends on three factors: where your target customers are concentrated, what your budget can support, and which event aligns with your strategic priorities for the year.

GROOM'D - formerly Atlanta Pet Fair & Conference offers the larger audience, which may favor companies focused on brand exposure and volume lead generation. SUPERZOO may deliver a more concentrated, specialized audience that yields higher-quality connections.

Companies with sufficient budget should consider exhibiting at both to maximize market coverage. If forced to choose one, start with the event where your existing customers are already present — expanding within a warm network is always more efficient than breaking into a cold one.

Use our ROI Calculator to model both scenarios and browse our complete show directory to explore alternatives.