The International Streaming Show vs Media Africa: Which Should You Exhibit At?

Choosing between The International Streaming Show and Media Africa is a decision that can define your trade show year. Both events serve the arts & entertainment industry, but they attract different audiences, offer different opportunities, and demand different investments. Here is an honest, data-driven comparison.

The International Streaming Show: The Profile

The International Streaming Show takes place in Utrecht, Netherlands at Jaarbeurs Utrecht, scheduled for 15 - 16 Mar. 2026. The event attracts approximately 40,000+ attendees and 75+ exhibitors.

Booth pricing: $3,000 - $15,000.

professional visitors only

Media Africa: The Profile

Media Africa takes place in Singapore, Singapore at Suntec Singapore Convention & Exhibition Centre, scheduled for 17 - 20 Jan. 2026. The event attracts approximately 15,000+ attendees and 200+ exhibitors.

Booth pricing: $1,000 - $5,000.

The leading arts & entertainment trade event in Singapore

Head-to-Head: What the Numbers Say

Entertainment industry trade shows are where content meets commerce. Licensing deals, distribution agreements, and production partnerships are all on the table. Exhibitors need to demonstrate both creative capability and business acumen.

When evaluating The International Streaming Show against Media Africa, the raw numbers only tell part of the story. Attendee quality, geographic reach, and the caliber of speakers and programming all influence the true value of each event.

Cost Comparison

Direct booth costs are just the entry fee. The total cost of exhibiting includes design, shipping, team travel, accommodations, and marketing. Exhibiting in Utrecht versus Singapore may involve significantly different travel and lodging expenses, which can swing the total investment by thousands of dollars.

Calculate cost per qualified lead for each event. The show with the lower booth rental is not always the better investment. A more expensive show that delivers higher-quality leads may generate a better return per dollar spent.

"Do not ask which show costs less. Ask which show makes you more."

-- Center for Exhibition Industry Research

The Verdict

Both The International Streaming Show and Media Africa serve the arts & entertainment community, but they serve different segments of it. The right choice depends on three factors: where your target customers are concentrated, what your budget can support, and which event aligns with your strategic priorities for the year.

The International Streaming Show offers the larger audience, which may favor companies focused on brand exposure and volume lead generation. Media Africa may deliver a more concentrated, specialized audience that yields higher-quality connections.

Companies with sufficient budget should consider exhibiting at both to maximize market coverage. If forced to choose one, start with the event where your existing customers are already present — expanding within a warm network is always more efficient than breaking into a cold one.

Use our ROI Calculator to model both scenarios and browse our complete show directory to explore alternatives.