Stop guessing what your trade show costs. Track every dollar, compare estimates to actuals, and prove your ROI with one spreadsheet.
Marketing managers and exhibitor teams who need to justify trade show spend to leadership will find this spreadsheet indispensable. If you have ever struggled to answer the question "What was our ROI on that show?" this tool gives you a clear, data-backed answer.
Whether you are managing a $5,000 tabletop display or a $200,000 island booth, the Budget and ROI Calculator scales to your needs. Every expense category is customizable, and the built-in formulas do the heavy lifting so you can focus on strategy instead of wrestling with spreadsheets.
It is also ideal for companies exhibiting at multiple shows per year. The multi-show comparison tab lets you see which events deliver the highest return and allocate future budgets accordingly.
The calculator is delivered as an Excel (.xlsx) file that also works with Google Sheets. All formulas are pre-built so you just enter your numbers and the ROI calculates automatically.
The spreadsheet covers booth space rental, booth design and construction, shipping and drayage, travel and lodging, marketing materials, lead capture technology, staffing costs, promotional items, and miscellaneous expenses. Each category has line items you can customize.
Enter your total costs and then input revenue generated from show leads. The built-in formulas calculate your ROI percentage, cost per lead, and cost per customer acquired so you can present clear results to leadership.
Yes. The spreadsheet is fully editable. You can add, remove, or rename any expense category. The ROI formulas will automatically adjust to include your changes.
Trusted by exhibitors at 500+ trade shows worldwide
Instant spreadsheet download. Start tracking your next show today.
Buy Now — $12.99Want everything? Get all 19 products for $49.99 →