Free Tool
Trade Show ROI Calculator
Know your numbers before you commit. Calculate total investment, projected revenue, cost per lead, and whether that booth is worth booking.
Know your numbers before you commit. Calculate total investment, projected revenue, cost per lead, and whether that booth is worth booking.
Space rental and build-out
Flights, hotels, and ground transport
Materials, printing, and shipping
Labor cost for show preparation and attendance
Meals, entertainment, Wi-Fi, electric, other
Expected leads and conversion assumptions
Results update as you type
The average exhibitor misses 40% of booth visitors. Scannly's QR-based lead capture ensures every contact is logged instantly.
Download on App StoreHow your numbers stack up against averages
Proven strategies from experienced exhibitors
Define specific targets: number of qualified leads, demos scheduled, partnerships explored, or deals closed. Without clear KPIs, you cannot calculate true ROI.
Not all badge scans are equal. Use a simple A/B/C scoring system at your booth to prioritize hot leads. This dramatically improves your conversion rate and lowers cost per acquisition.
Paper forms and business card bowls lose 30-50% of contacts. QR-based tools like Scannly capture complete, accurate data instantly and sync to your CRM in real time.
Send personalized follow-ups referencing your booth conversation. Leads go cold fast -- exhibitors who follow up within 2 days convert 3x more than those who wait a week.
Book booth space 6-12 months ahead for discounts of 10-20%. Early commitment also gets you better floor position, which directly impacts foot traffic and lead volume.
Monitor leads through your pipeline for 6-12 months. Many trade show deals close months later. Without long-term tracking, you undervalue shows and misallocate budget.