13th Global SDN Forum

• DatesJuly 10–12, 2027 (expected)
• VenueExpo Center Norte
• LocationSao Paulo, Brazil
• CategoryTelecommunications

Expected dates, not yet confirmed. These dates are projected from the previous edition of 13th Global SDN Forum. The organizer has not confirmed them yet, so check with the organizer before you book travel or pay for anything.

About 13th Global SDN Forum

13th Global SDN Forum is a telecommunications conference expected to take place July 10–12, 2027 at Expo Center Norte in Sao Paulo, Brazil. It runs for three days, opening on Saturday and closing on Monday. With more than 9 months to go, there is time to plan the booth, the budget and the meetings properly.

Shows like this one typically draw network operators, engineers, enterprise IT buyers, device makers and infrastructure investors. We have not been able to confirm an official website for this show yet, so contact the organizer before making any plans.

ShowFloorTips is an independent guide and is not affiliated with the organizer. Dates, venues and rules can change, so confirm the details with the organizer before you book.

What to expect at 13th Global SDN Forum

Telecom shows are large and technical, with heavy demand for meetings and demos of network, device and infrastructure technology.

Over three days, traffic usually peaks on the first two days and thins out on the last one. The quieter final day is a good time for longer conversations, visiting other stands and meeting suppliers. Expect most visitors to be network operators and their colleagues, often with a short list of suppliers they want to see.

How exhibitors should prepare for 13th Global SDN Forum

Here is a working timeline counted back from the opening day, July 10, 2027 (expected date, so adjust once it is confirmed):

1. 16 weeks before (Mar 20, 2027)
   Confirm your booth space and read the exhibitor manual. Book hotels near Expo Center Norte while rates are still normal.
2. 8 weeks before (May 15, 2027)
   Order booth services (power, internet, furniture, cleaning) before the early-rate deadlines, and send graphics to print.
3. 4 weeks before (Jun 12, 2027)
   Ship freight to the advance warehouse if the organizer offers one. Book meetings with the visitors you most want to see. Set up lead capture and train the team on it.
4. One week before (Jul 3, 2027)
   Confirm freight arrived, share the staffing schedule, charge every device, and test your lead capture app with Wi-Fi turned off.

Preparation tips for telecommunications shows

• Book meetings with operators early; their calendars fill fast.
• Prepare demos that do not depend on venue connectivity.
• Bring standards and interoperability details.

Booth tips for 13th Global SDN Forum

• Show live demos with clear performance numbers.
• Ask about network plans and deployment timelines.
• Have engineers available for technical deep dives.
• Walk the hall at Expo Center Norte during move-in to see which entrances and aisles carry the most traffic, and set up your booth so it faces that flow.
• Plan shifts of three to four hours. Standing and talking for three days wears people out, and tired staff let good leads walk past.
• If you expect local buyers in Brazil, bring key material in the local language as well as English, and have prices ready in the local currency.
• Capture every conversation the moment it ends: scan the badge or card, add a one-line note about what the visitor needs, and rate the lead hot, warm or cold. Notes written that evening are already half forgotten.

For a full list of what to bring, use the free booth checklist, and plan the money side with the trade show ROI calculator.

Following up leads after 13th Global SDN Forum

Most of the value of a trade show is created after it closes. Operators run long evaluations, so propose a trial or proof of concept as the next step.

1. Within 24 hours (by Jul 13, 2027)
   Send a short personal email to every hot lead. Mention one detail from your conversation so they remember you.
2. By Jul 15, 2027
   Send everything you promised at the booth: prices, samples, demo links. Log each lead in your CRM with its rating and notes.
3. By Jul 26, 2027
   Make a second, useful touch: a case study, a short video or an answer to the question they asked. Warm leads often reply to this one.
4. By Aug 11, 2027
   Review results: how many leads became meetings, what each lead cost, and whether 13th Global SDN Forum is worth returning to.

Ready-to-edit messages for each step are in our trade show follow-up email templates.

Getting to Sao Paulo

Sao Paulo is served by Guarulhos (GRU) for international flights and Congonhas (CGH) for domestic ones. Major venues include Sao Paulo Expo and Expo Center Norte. Traffic is heavy, so allow plenty of time between your hotel and the venue.

Because these dates are not confirmed yet, avoid non-refundable bookings until the organizer announces them. Our city travel guides cover hotels, transport and budgeting for the busiest show cities.

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