49th Global Publishing Forum

• DatesSeptember 26–27, 2027 (expected)
• VenueExpo Center Norte
• LocationSao Paulo, Brazil
• CategoryPrinting & Publishing
• Official websiteish.messefrankfurt.com

Expected dates, not yet confirmed. These dates are projected from the previous edition of 49th Global Publishing Forum. The organizer has not confirmed them yet, so check the official website before you book travel or pay for anything.

About 49th Global Publishing Forum

49th Global Publishing Forum is a printing and publishing conference expected to take place September 26–27, 2027 at Expo Center Norte in Sao Paulo, Brazil. It runs for two days, opening on Sunday and closing on Monday. With more than 11 months to go, there is time to plan the booth, the budget and the meetings properly.

Shows like this one typically draw print service providers, publishers, packaging converters, designers, marketing buyers and equipment dealers. For registration, exhibitor packages and the floor plan, go to the official website, ish.messefrankfurt.com.

ShowFloorTips is an independent guide and is not affiliated with the organizer. Dates, venues and rules can change, so confirm the details with the organizer before you book.

What to expect at 49th Global Publishing Forum

Printing and publishing shows are hands-on, with presses, finishing equipment and samples running on the floor. Visitors compare output quality, speed and running costs.

Two days go by quickly. Book your most important meetings for the first morning, when visitors are fresh, and keep the second afternoon for follow-up conversations at the booth. Expect most visitors to be print service providers and their colleagues, often with a short list of suppliers they want to see.

How exhibitors should prepare for 49th Global Publishing Forum

Here is a working timeline counted back from the opening day, September 26, 2027 (expected date, so adjust once it is confirmed):

1. 16 weeks before (Jun 6, 2027)
   Confirm your booth space and read the exhibitor manual. Book hotels near Expo Center Norte while rates are still normal.
2. 8 weeks before (Aug 1, 2027)
   Order booth services (power, internet, furniture, cleaning) before the early-rate deadlines, and send graphics to print.
3. 4 weeks before (Aug 29, 2027)
   Ship freight to the advance warehouse if the organizer offers one. Book meetings with the visitors you most want to see. Set up lead capture and train the team on it.
4. One week before (Sep 19, 2027)
   Confirm freight arrived, share the staffing schedule, charge every device, and test your lead capture app with Wi-Fi turned off.

Preparation tips for printing and publishing shows

• Bring printed samples on the substrates your visitors use most.
• Prepare running-cost comparisons per page or per job.
• Plan equipment power and installation with the organizer early.

Booth tips for 49th Global Publishing Forum

• Run jobs live and hand out samples; output quality sells itself.
• Ask about current volumes and equipment to size the opportunity.
• Collect files or specs visitors want to test after the show.
• Walk the hall at Expo Center Norte during move-in to see which entrances and aisles carry the most traffic, and set up your booth so it faces that flow.
• Give every person on the booth a clear role (greeting, demos, qualifying) so nobody waits for someone else to start a conversation.
• If you expect local buyers in Brazil, bring key material in the local language as well as English, and have prices ready in the local currency.
• Capture every conversation the moment it ends: scan the badge or card, add a one-line note about what the visitor needs, and rate the lead hot, warm or cold. Notes written that evening are already half forgotten.

For a full list of what to bring, use the free booth checklist, and plan the money side with the trade show ROI calculator.

Following up leads after 49th Global Publishing Forum

Most of the value of a trade show is created after it closes. Offer a test print or sample run on the visitor's own job as the next step.

1. Within 24 hours (by Sep 28, 2027)
   Send a short personal email to every hot lead. Mention one detail from your conversation so they remember you.
2. By Sep 30, 2027
   Send everything you promised at the booth: prices, samples, demo links. Log each lead in your CRM with its rating and notes.
3. By Oct 11, 2027
   Make a second, useful touch: a case study, a short video or an answer to the question they asked. Warm leads often reply to this one.
4. By Oct 27, 2027
   Review results: how many leads became meetings, what each lead cost, and whether 49th Global Publishing Forum is worth returning to.

Ready-to-edit messages for each step are in our trade show follow-up email templates.

Getting to Sao Paulo

Sao Paulo is served by Guarulhos (GRU) for international flights and Congonhas (CGH) for domestic ones. Major venues include Sao Paulo Expo and Expo Center Norte. Traffic is heavy, so allow plenty of time between your hotel and the venue.

Because these dates are not confirmed yet, avoid non-refundable bookings until the organizer announces them. Our city travel guides cover hotels, transport and budgeting for the busiest show cities.

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