Annual Rocketry Conference

• DatesFebruary 18, 2027 (expected)
• VenueSvenska Massan
• LocationGothenburg, Sweden
• CategoryAerospace

Expected dates, not yet confirmed. These dates are projected from the previous edition of Annual Rocketry Conference. The organizer has not confirmed them yet, so check with the organizer before you book travel or pay for anything.

About Annual Rocketry Conference

Annual Rocketry Conference is an aerospace conference expected to take place February 18, 2027 at Svenska Massan in Gothenburg, Sweden. It is a one-day event on a Thursday. With more than 4 months to go, there is time to plan the booth, the budget and the meetings properly.

Shows like this one typically draw aircraft manufacturers, airlines, MRO providers, suppliers, defense buyers and engineers. We have not been able to confirm an official website for this show yet, so contact the organizer before making any plans.

ShowFloorTips is an independent guide and is not affiliated with the organizer. Dates, venues and rules can change, so confirm the details with the organizer before you book.

What to expect at Annual Rocketry Conference

Aerospace events are large, technical and international, often with static aircraft displays and trade days followed by public days. Supplier relationships are long-term and qualification is strict.

With a single day on the floor, every hour counts: arrive early, keep breaks short and in shifts so the booth is never empty, and book any important meetings before the doors open. Expect most visitors to be aircraft manufacturers and their colleagues, often with a short list of suppliers they want to see.

How exhibitors should prepare for Annual Rocketry Conference

Here is a working timeline counted back from the opening day, February 18, 2027 (expected date, so adjust once it is confirmed):

1. 16 weeks before (Oct 29, 2026)
   Confirm your booth space and read the exhibitor manual. Book hotels near Svenska Massan while rates are still normal.
2. 8 weeks before (Dec 24, 2026)
   Order booth services (power, internet, furniture, cleaning) before the early-rate deadlines, and send graphics to print.
3. 4 weeks before (Jan 21, 2027)
   Ship freight to the advance warehouse if the organizer offers one. Book meetings with the visitors you most want to see. Set up lead capture and train the team on it.
4. One week before (Feb 11, 2027)
   Confirm freight arrived, share the staffing schedule, charge every device, and test your lead capture app with Wi-Fi turned off.

Preparation tips for aerospace shows

• Bring quality certifications and approvals relevant to aerospace supply.
• Schedule meetings with primes and tier suppliers well in advance.
• Check export control rules for anything you display or discuss.

Booth tips for Annual Rocketry Conference

• Show capability and quality evidence clearly.
• Ask about programs and timelines to qualify opportunities.
• Keep a private meeting space for technical discussions.
• Walk the hall at Svenska Massan during move-in to see which entrances and aisles carry the most traffic, and set up your booth so it faces that flow.
• Give every person on the booth a clear role (greeting, demos, qualifying) so nobody waits for someone else to start a conversation.
• If you expect local buyers in Sweden, bring key material in the local language as well as English, and have prices ready in the local currency.
• Capture every conversation the moment it ends: scan the badge or card, add a one-line note about what the visitor needs, and rate the lead hot, warm or cold. Notes written that evening are already half forgotten.

For a full list of what to bring, use the free booth checklist, and plan the money side with the trade show ROI calculator.

Following up leads after Annual Rocketry Conference

Most of the value of a trade show is created after it closes. Supplier qualification takes time, so offer documentation and a capability review as next steps.

1. Within 24 hours (by Feb 19, 2027)
   Send a short personal email to every hot lead. Mention one detail from your conversation so they remember you.
2. By Feb 21, 2027
   Send everything you promised at the booth: prices, samples, demo links. Log each lead in your CRM with its rating and notes.
3. By Mar 4, 2027
   Make a second, useful touch: a case study, a short video or an answer to the question they asked. Warm leads often reply to this one.
4. By Mar 20, 2027
   Review results: how many leads became meetings, what each lead cost, and whether Annual Rocketry Conference is worth returning to.

Ready-to-edit messages for each step are in our trade show follow-up email templates.

Getting to Gothenburg

Annual Rocketry Conference takes place at Svenska Massan in Gothenburg, Sweden. Check the official website for the exact hall and address, then compare flights into the nearest major airport with train or car options from nearby cities.

Because these dates are not confirmed yet, avoid non-refundable bookings until the organizer announces them. Our city travel guides cover hotels, transport and budgeting for the busiest show cities.

More shows to consider