API Live

• DatesAugust 7–10, 2027 (expected)
• VenueSaigon Exhibition and Convention Center (SECC)
• LocationHo Chi Minh City, Vietnam
• CategoryPharmaceuticals

Expected dates, not yet confirmed. These dates are projected from the previous edition of API Live. The organizer has not confirmed them yet, so check with the organizer before you book travel or pay for anything.

About API Live

API Live is a pharmaceuticals industry event expected to take place August 7–10, 2027 at Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City, Vietnam. It runs for four days, opening on Saturday and closing on Tuesday. With more than 10 months to go, there is time to plan the booth, the budget and the meetings properly.

Shows like this one typically draw pharmaceutical manufacturers, CDMOs, regulatory and quality professionals, scientists and procurement teams. We have not been able to confirm an official website for this show yet, so contact the organizer before making any plans.

ShowFloorTips is an independent guide and is not affiliated with the organizer. Dates, venues and rules can change, so confirm the details with the organizer before you book.

What to expect at API Live

Pharma events focus on manufacturing, supply chain, ingredients and services. Quality, compliance and documentation drive every conversation.

Over four days, traffic usually peaks on the first two days and thins out on the last one. The quieter final day is a good time for longer conversations, visiting other stands and meeting suppliers. Expect most visitors to be pharmaceutical manufacturers and their colleagues, often with a short list of suppliers they want to see.

How exhibitors should prepare for API Live

Here is a working timeline counted back from the opening day, August 7, 2027 (expected date, so adjust once it is confirmed):

1. 16 weeks before (Apr 17, 2027)
   Confirm your booth space and read the exhibitor manual. Book hotels near Saigon Exhibition and Convention Center (SECC) while rates are still normal.
2. 8 weeks before (Jun 12, 2027)
   Order booth services (power, internet, furniture, cleaning) before the early-rate deadlines, and send graphics to print.
3. 4 weeks before (Jul 10, 2027)
   Ship freight to the advance warehouse if the organizer offers one. Book meetings with the visitors you most want to see. Set up lead capture and train the team on it.
4. One week before (Jul 31, 2027)
   Confirm freight arrived, share the staffing schedule, charge every device, and test your lead capture app with Wi-Fi turned off.

Preparation tips for pharmaceuticals shows

• Prepare quality certifications and regulatory documentation.
• Schedule meetings with target companies in advance.
• Check promotional rules for regulated products.

Booth tips for API Live

• Lead with capabilities and compliance record.
• Ask about the visitor's project stage and volumes.
• Keep confidential discussions to private meeting space.
• Walk the hall at Saigon Exhibition and Convention Center (SECC) during move-in to see which entrances and aisles carry the most traffic, and set up your booth so it faces that flow.
• Plan shifts of three to four hours. Standing and talking for four days wears people out, and tired staff let good leads walk past.
• If you expect local buyers in Vietnam, bring key material in the local language as well as English, and have prices ready in the local currency.
• Capture every conversation the moment it ends: scan the badge or card, add a one-line note about what the visitor needs, and rate the lead hot, warm or cold. Notes written that evening are already half forgotten.

For a full list of what to bring, use the free booth checklist, and plan the money side with the trade show ROI calculator.

Following up leads after API Live

Most of the value of a trade show is created after it closes. Follow up with documentation and propose a technical call with the right specialists.

1. Within 24 hours (by Aug 11, 2027)
   Send a short personal email to every hot lead. Mention one detail from your conversation so they remember you.
2. By Aug 13, 2027
   Send everything you promised at the booth: prices, samples, demo links. Log each lead in your CRM with its rating and notes.
3. By Aug 24, 2027
   Make a second, useful touch: a case study, a short video or an answer to the question they asked. Warm leads often reply to this one.
4. By Sep 9, 2027
   Review results: how many leads became meetings, what each lead cost, and whether API Live is worth returning to.

Ready-to-edit messages for each step are in our trade show follow-up email templates.

Getting to Ho Chi Minh City

API Live takes place at Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City, Vietnam. Check the official website for the exact hall and address, then compare flights into the nearest major airport with train or car options from nearby cities.

Because these dates are not confirmed yet, avoid non-refundable bookings until the organizer announces them. Our city travel guides cover hotels, transport and budgeting for the busiest show cities.

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