Automation Fair - Rockwell Automation

• DatesNovember 16–19, 2026
• LocationBoston, MA, United States
• CategoryManufacturing
• Official websiterockwellautomation.com

About Automation Fair - Rockwell Automation

Automation Fair - Rockwell Automation is a manufacturing trade show taking place November 16–19, 2026 in Boston, MA, United States. It runs for four days, opening on Monday and closing on Thursday. That is only 38 days away, so most planning deadlines have already passed; focus on travel, staffing and lead capture.

Shows like this one typically draw plant managers, production engineers, operations directors, maintenance teams and purchasing managers. For registration, exhibitor packages and the floor plan, go to the official website, rockwellautomation.com.

ShowFloorTips is an independent guide and is not affiliated with the organizer. Dates, venues and rules can change, so confirm the details with the organizer before you book.

What to expect at Automation Fair - Rockwell Automation

Manufacturing shows are about machines, automation and productivity. Visitors come to compare equipment side by side, ask about throughput and integration, and look for ways to cut downtime and cost.

Over four days, traffic usually peaks on the first two days and thins out on the last one. The quieter final day is a good time for longer conversations, visiting other stands and meeting suppliers. Expect most visitors to be plant managers and their colleagues, often with a short list of suppliers they want to see.

How exhibitors should prepare for Automation Fair - Rockwell Automation

Here is a working timeline counted back from the opening day, November 16, 2026:

1. 16 weeks before (Jul 27, 2026) · date passed, do it now if you haven't
   Confirm your booth space and read the exhibitor manual. Book hotels in Boston while rates are still normal.
2. 8 weeks before (Sep 21, 2026) · date passed, do it now if you haven't
   Order booth services (power, internet, furniture, cleaning) before the early-rate deadlines, and send graphics to print.
3. 4 weeks before (Oct 19, 2026)
   Ship freight to the advance warehouse if the organizer offers one. Book meetings with the visitors you most want to see. Set up lead capture and train the team on it.
4. One week before (Nov 9, 2026)
   Confirm freight arrived, share the staffing schedule, charge every device, and test your lead capture app with Wi-Fi turned off.

Preparation tips for manufacturing shows

• Plan machine power, compressed air and rigging needs with the organizer well before the deadlines.
• Prepare ROI examples: cycle time saved, scrap reduced, payback period.
• Bring an applications engineer who can discuss integration with existing lines.

Booth tips for Automation Fair - Rockwell Automation

• Run equipment live where possible; motion draws visitors from across the hall.
• Ask what the visitor makes and what slows production down today.
• Collect the plant location and decision timeline with every qualified lead.
• Plan shifts of three to four hours. Standing and talking for four days wears people out, and tired staff let good leads walk past.
• Capture every conversation the moment it ends: scan the badge or card, add a one-line note about what the visitor needs, and rate the lead hot, warm or cold. Notes written that evening are already half forgotten.

For a full list of what to bring, use the free booth checklist, and plan the money side with the trade show ROI calculator.

Following up leads after Automation Fair - Rockwell Automation

Most of the value of a trade show is created after it closes. Equipment purchases need budget approval, so send a short ROI summary the visitor can take to their manager.

1. Within 24 hours (by Nov 20, 2026)
   Send a short personal email to every hot lead. Mention one detail from your conversation so they remember you.
2. By Nov 22, 2026
   Send everything you promised at the booth: prices, samples, demo links. Log each lead in your CRM with its rating and notes.
3. By Dec 3, 2026
   Make a second, useful touch: a case study, a short video or an answer to the question they asked. Warm leads often reply to this one.
4. By Dec 19, 2026
   Review results: how many leads became meetings, what each lead cost, and whether Automation Fair - Rockwell Automation is worth returning to.

Ready-to-edit messages for each step are in our trade show follow-up email templates.

Getting to Boston

Boston Logan International Airport (BOS) is minutes from the Seaport, home of the Boston Convention and Exhibition Center. The Silver Line bus runs from the airport terminals to the Seaport. The Hynes Convention Center is in the Back Bay. International visitors should check whether they need a visa or an ESTA before booking travel.

Hotels closest to the venue sell out first during show week, and many organizers offer discounted room blocks that close weeks before the show, so book early. Our city travel guides cover hotels, transport and budgeting for the busiest show cities.

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