Bauen+Wohnen

• DatesFebruary 11–14, 2027 (expected)
• VenueMesse Salzburg
• LocationSalzburg
• CategoryConstruction

Expected dates, not yet confirmed. These dates are projected from the previous edition of Bauen+Wohnen. The organizer has not confirmed them yet, so check with the organizer before you book travel or pay for anything.

About Bauen+Wohnen

Bauen+Wohnen is a construction industry event expected to take place February 11–14, 2027 at Messe Salzburg in Salzburg. It runs for four days, opening on Thursday and closing on Sunday. With about 17 weeks to go, exhibitors still have time to order booth services and book hotels at reasonable rates.

Shows like this one typically draw contractors, builders, architects, engineers, project managers, dealers and equipment buyers. We have not been able to confirm an official website for this show yet, so contact the organizer before making any plans.

ShowFloorTips is an independent guide and is not affiliated with the organizer. Dates, venues and rules can change, so confirm the details with the organizer before you book.

What to expect at Bauen+Wohnen

Construction shows are practical and equipment-heavy. Visitors want to see products working, ask about durability and service, and often bring colleagues to look at machinery or materials together.

Over four days, traffic usually peaks on the first two days and thins out on the last one. The quieter final day is a good time for longer conversations, visiting other stands and meeting suppliers. Expect most visitors to be contractors and their colleagues, often with a short list of suppliers they want to see.

How exhibitors should prepare for Bauen+Wohnen

Here is a working timeline counted back from the opening day, February 11, 2027 (expected date, so adjust once it is confirmed):

1. 16 weeks before (Oct 22, 2026)
   Confirm your booth space and read the exhibitor manual. Book hotels near Messe Salzburg while rates are still normal.
2. 8 weeks before (Dec 17, 2026)
   Order booth services (power, internet, furniture, cleaning) before the early-rate deadlines, and send graphics to print.
3. 4 weeks before (Jan 14, 2027)
   Ship freight to the advance warehouse if the organizer offers one. Book meetings with the visitors you most want to see. Set up lead capture and train the team on it.
4. One week before (Feb 4, 2027)
   Confirm freight arrived, share the staffing schedule, charge every device, and test your lead capture app with Wi-Fi turned off.

Preparation tips for construction shows

• Plan heavy freight and equipment move-in with the show's general contractor; deadlines for large items come early.
• Bring case studies with real project photos, sizes and timelines rather than generic brochures.
• Know your dealer or distributor coverage by region, since visitors ask who services their area.

Booth tips for Bauen+Wohnen

• Let visitors touch materials and sit in or operate equipment where the rules allow.
• Ask about the visitor's current projects and when they start; timing drives construction purchases.
• Have spec sheets ready for architects and engineers, who often need data rather than a sales pitch.
• Walk the hall at Messe Salzburg during move-in to see which entrances and aisles carry the most traffic, and set up your booth so it faces that flow.
• Plan shifts of three to four hours. Standing and talking for four days wears people out, and tired staff let good leads walk past.
• Capture every conversation the moment it ends: scan the badge or card, add a one-line note about what the visitor needs, and rate the lead hot, warm or cold. Notes written that evening are already half forgotten.

For a full list of what to bring, use the free booth checklist, and plan the money side with the trade show ROI calculator.

Following up leads after Bauen+Wohnen

Most of the value of a trade show is created after it closes. Construction buying follows project schedules, so tie your follow-up to the start date the visitor mentioned.

1. Within 24 hours (by Feb 15, 2027)
   Send a short personal email to every hot lead. Mention one detail from your conversation so they remember you.
2. By Feb 17, 2027
   Send everything you promised at the booth: prices, samples, demo links. Log each lead in your CRM with its rating and notes.
3. By Feb 28, 2027
   Make a second, useful touch: a case study, a short video or an answer to the question they asked. Warm leads often reply to this one.
4. By Mar 16, 2027
   Review results: how many leads became meetings, what each lead cost, and whether Bauen+Wohnen is worth returning to.

Ready-to-edit messages for each step are in our trade show follow-up email templates.

Getting to Salzburg

Bauen+Wohnen takes place at Messe Salzburg in Salzburg. Check the official website for the exact hall and address, then compare flights into the nearest major airport with train or car options from nearby cities.

Because these dates are not confirmed yet, avoid non-refundable bookings until the organizer announces them. Our city travel guides cover hotels, transport and budgeting for the busiest show cities.

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