BETT Show Brazil - Education Exhibition

• DatesMay 11–14, 2027 (expected)
• LocationSao Paulo, Brazil
• CategoryEducation
• Official websitebettshow.com

Expected dates, not yet confirmed. These dates are projected from the previous edition of BETT Show Brazil - Education Exhibition. The organizer has not confirmed them yet, so check the official website before you book travel or pay for anything.

About BETT Show Brazil - Education Exhibition

BETT Show Brazil - Education Exhibition is an education trade show expected to take place May 11–14, 2027 in Sao Paulo, Brazil. It runs for four days, opening on Tuesday and closing on Friday. With more than 7 months to go, there is time to plan the booth, the budget and the meetings properly.

Shows like this one typically draw teachers, school and university administrators, district buyers, librarians, edtech and training professionals. For registration, exhibitor packages and the floor plan, go to the official website, bettshow.com.

ShowFloorTips is an independent guide and is not affiliated with the organizer. Dates, venues and rules can change, so confirm the details with the organizer before you book.

What to expect at BETT Show Brazil - Education Exhibition

Education shows pair learning sessions with an exhibit hall. Visitors look for tools that save time and fit budgets, and many are gathering information for decisions made later by committees.

Over four days, traffic usually peaks on the first two days and thins out on the last one. The quieter final day is a good time for longer conversations, visiting other stands and meeting suppliers. Expect most visitors to be teachers and their colleagues, often with a short list of suppliers they want to see.

How exhibitors should prepare for BETT Show Brazil - Education Exhibition

Here is a working timeline counted back from the opening day, May 11, 2027 (expected date, so adjust once it is confirmed):

1. 16 weeks before (Jan 19, 2027)
   Confirm your booth space and read the exhibitor manual. Book hotels in Sao Paulo while rates are still normal.
2. 8 weeks before (Mar 16, 2027)
   Order booth services (power, internet, furniture, cleaning) before the early-rate deadlines, and send graphics to print.
3. 4 weeks before (Apr 13, 2027)
   Ship freight to the advance warehouse if the organizer offers one. Book meetings with the visitors you most want to see. Set up lead capture and train the team on it.
4. One week before (May 4, 2027)
   Confirm freight arrived, share the staffing schedule, charge every device, and test your lead capture app with Wi-Fi turned off.

Preparation tips for education shows

• Know how schools in the show's region buy: budget cycles, purchasing rules and approved vendor lists.
• Bring classroom examples and short case studies from similar schools.
• Offer a free trial or pilot that a teacher can start without a long approval process.

Booth tips for BETT Show Brazil - Education Exhibition

• Show how the product works in a real lesson or workflow, not just its features.
• Ask about the visitor's role and who makes the buying decision.
• Have simple handouts or links teachers can share with colleagues.
• Plan shifts of three to four hours. Standing and talking for four days wears people out, and tired staff let good leads walk past.
• If you expect local buyers in Brazil, bring key material in the local language as well as English, and have prices ready in the local currency.
• Capture every conversation the moment it ends: scan the badge or card, add a one-line note about what the visitor needs, and rate the lead hot, warm or cold. Notes written that evening are already half forgotten.

For a full list of what to bring, use the free booth checklist, and plan the money side with the trade show ROI calculator.

Following up leads after BETT Show Brazil - Education Exhibition

Most of the value of a trade show is created after it closes. School purchases follow budget years, so note when the visitor plans and follow up before that window.

1. Within 24 hours (by May 15, 2027)
   Send a short personal email to every hot lead. Mention one detail from your conversation so they remember you.
2. By May 17, 2027
   Send everything you promised at the booth: prices, samples, demo links. Log each lead in your CRM with its rating and notes.
3. By May 28, 2027
   Make a second, useful touch: a case study, a short video or an answer to the question they asked. Warm leads often reply to this one.
4. By Jun 13, 2027
   Review results: how many leads became meetings, what each lead cost, and whether BETT Show Brazil - Education Exhibition is worth returning to.

Ready-to-edit messages for each step are in our trade show follow-up email templates.

Getting to Sao Paulo

Sao Paulo is served by Guarulhos (GRU) for international flights and Congonhas (CGH) for domestic ones. Major venues include Sao Paulo Expo and Expo Center Norte. Traffic is heavy, so allow plenty of time between your hotel and the venue.

Because these dates are not confirmed yet, avoid non-refundable bookings until the organizer announces them. Our city travel guides cover hotels, transport and budgeting for the busiest show cities.

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