Canine Strategy Summit

• DatesJanuary 25–27, 2027 (expected)
• VenueOffice des Foires et Expositions de Casablanca (OFEC)
• LocationCasablanca, Morocco
• CategoryPet & Animal

Expected dates, not yet confirmed. These dates are projected from the previous edition of Canine Strategy Summit. The organizer has not confirmed them yet, so check with the organizer before you book travel or pay for anything.

About Canine Strategy Summit

Canine Strategy Summit is a pet and animal conference expected to take place January 25–27, 2027 at Office des Foires et Expositions de Casablanca (OFEC) in Casablanca, Morocco. It runs for three days, opening on Monday and closing on Wednesday. With about 15 weeks to go, exhibitors still have time to order booth services and book hotels at reasonable rates.

Shows like this one typically draw pet retailers, distributors, groomers, veterinarians, breeders and pet product buyers. We have not been able to confirm an official website for this show yet, so contact the organizer before making any plans.

ShowFloorTips is an independent guide and is not affiliated with the organizer. Dates, venues and rules can change, so confirm the details with the organizer before you book.

What to expect at Canine Strategy Summit

Pet industry shows are product-focused and friendly, with buyers looking for new products, margins and reliable supply. Some include public days with pet owners.

Over three days, traffic usually peaks on the first two days and thins out on the last one. The quieter final day is a good time for longer conversations, visiting other stands and meeting suppliers. Expect most visitors to be pet retailers and their colleagues, often with a short list of suppliers they want to see.

How exhibitors should prepare for Canine Strategy Summit

Here is a working timeline counted back from the opening day, January 25, 2027 (expected date, so adjust once it is confirmed):

1. 16 weeks before (Oct 5, 2026) · date passed, do it now if you haven't
   Confirm your booth space and read the exhibitor manual. Book hotels near Office des Foires et Expositions de Casablanca (OFEC) while rates are still normal.
2. 8 weeks before (Nov 30, 2026)
   Order booth services (power, internet, furniture, cleaning) before the early-rate deadlines, and send graphics to print.
3. 4 weeks before (Dec 28, 2026)
   Ship freight to the advance warehouse if the organizer offers one. Book meetings with the visitors you most want to see. Set up lead capture and train the team on it.
4. One week before (Jan 18, 2027)
   Confirm freight arrived, share the staffing schedule, charge every device, and test your lead capture app with Wi-Fi turned off.

Preparation tips for pet and animal shows

• Know wholesale prices, margins and minimum orders.
• Bring samples and clear ingredient or material information.
• Check rules on live animals and food sampling at the venue.

Booth tips for Canine Strategy Summit

• Show the product in use with photos or demos.
• Ask what type of store or business the buyer runs.
• Have show-only offers ready for retailers.
• Walk the hall at Office des Foires et Expositions de Casablanca (OFEC) during move-in to see which entrances and aisles carry the most traffic, and set up your booth so it faces that flow.
• Plan shifts of three to four hours. Standing and talking for three days wears people out, and tired staff let good leads walk past.
• If you expect local buyers in Morocco, bring key material in the local language as well as English, and have prices ready in the local currency.
• Capture every conversation the moment it ends: scan the badge or card, add a one-line note about what the visitor needs, and rate the lead hot, warm or cold. Notes written that evening are already half forgotten.

For a full list of what to bring, use the free booth checklist, and plan the money side with the trade show ROI calculator.

Following up leads after Canine Strategy Summit

Most of the value of a trade show is created after it closes. Retail buyers respond to clear terms, so follow up with pricing and reorder details.

1. Within 24 hours (by Jan 28, 2027)
   Send a short personal email to every hot lead. Mention one detail from your conversation so they remember you.
2. By Jan 30, 2027
   Send everything you promised at the booth: prices, samples, demo links. Log each lead in your CRM with its rating and notes.
3. By Feb 10, 2027
   Make a second, useful touch: a case study, a short video or an answer to the question they asked. Warm leads often reply to this one.
4. By Feb 26, 2027
   Review results: how many leads became meetings, what each lead cost, and whether Canine Strategy Summit is worth returning to.

Ready-to-edit messages for each step are in our trade show follow-up email templates.

Getting to Casablanca

Canine Strategy Summit takes place at Office des Foires et Expositions de Casablanca (OFEC) in Casablanca, Morocco. Check the official website for the exact hall and address, then compare flights into the nearest major airport with train or car options from nearby cities.

Because these dates are not confirmed yet, avoid non-refundable bookings until the organizer announces them. Our city travel guides cover hotels, transport and budgeting for the busiest show cities.

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