Digital Accountancy Show

• DatesOctober 7–8, 2026
• LocationLondon, United Kingdom
• CategoryTechnology

About Digital Accountancy Show

Digital Accountancy Show is a technology trade show that took place October 7–8, 2026 in London, United Kingdom. It ran for two days, from Wednesday to Thursday.

Shows like this one typically draw IT leaders, engineers, product managers, founders, channel partners and technology buyers. We have not been able to confirm an official website for this show yet, so contact the organizer before making any plans.

ShowFloorTips is an independent guide and is not affiliated with the organizer. Dates, venues and rules can change, so confirm the details with the organizer before you book.

What to expect at Digital Accountancy Show

Technology shows move fast and reward clear demos. Visitors are technical, skeptical of buzzwords, and often attend with a list of problems they want solved. Expect deep questions at the booth and a strong pull toward live product walkthroughs.

Two days go by quickly. Book your most important meetings for the first morning, when visitors are fresh, and keep the second afternoon for follow-up conversations at the booth. At events like this, expect most visitors to be IT leaders and their colleagues, often with a short list of suppliers they want to see.

How exhibitors should prepare for Digital Accountancy Show

Most exhibitors start planning four months before a show: booth space and hotels first, then booth services and graphics about eight weeks out, freight and meetings four weeks out, and a final check of devices and staffing the week before.

Preparation tips for technology shows

• Prepare a two-minute demo that works offline; venue Wi-Fi at large tech shows is crowded and unreliable.
• Book meetings with target accounts two to four weeks out, since decision makers fill their calendars before they arrive.
• Have a technical teammate on every shift so detailed questions do not end the conversation.

Booth tips for Digital Accountancy Show

• Lead with the problem you solve in plain words, then show the product; feature lists alone do not stop technical visitors.
• Run demos on a large screen facing the aisle so a small crowd can watch while one person drives.
• Note the visitor's current tools and timeline with each lead; those two details shape the whole follow-up.
• Give every person on the booth a clear role (greeting, demos, qualifying) so nobody waits for someone else to start a conversation.
• Capture every conversation the moment it ends: scan the badge or card, add a one-line note about what the visitor needs, and rate the lead hot, warm or cold. Notes written that evening are already half forgotten.

For a full list of what to bring, use the free booth checklist, and plan the money side with the trade show ROI calculator.

Following up leads after Digital Accountancy Show

Most of the value of a trade show is created after it closes. Tech buyers usually involve several people, so send material they can forward internally: a short summary, a demo recording and a clear next step.

1. Within 24 hours
   Send a short personal email to every hot lead, mentioning one detail from your conversation.
2. Within 3 days
   Send what you promised at the booth and log every lead in your CRM with its rating and notes.
3. After two weeks
   Make a second, useful touch: a case study, a short video or an answer to their question.
4. After a month
   Review results: meetings booked, cost per lead, and whether the show is worth repeating.

Ready-to-edit messages for each step are in our trade show follow-up email templates.

Getting to London

London has several airports: Heathrow (LHR), Gatwick (LGW) and London City (LCY), which is the closest to ExCeL London in the Docklands. The Elizabeth line stops at Custom House for ExCeL and links Heathrow with central London. Contactless bank cards work on the Tube, buses and trains. Many visitors now need an Electronic Travel Authorisation (ETA) before traveling to the UK, so check the rules for your passport.

Hotels closest to the venue sell out first during show week, and many organizers offer discounted room blocks that close weeks before the show, so book early. Our city travel guides cover hotels, transport and budgeting for the busiest show cities.

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