DP 2026

• DatesJuly 18, 2026
• VenueICC Sydney
• LocationSydney, Australia
• CategoryPrinting & Publishing

About DP 2026

DP 2026 is a printing and publishing industry event that took place July 18, 2026 at ICC Sydney in Sydney, Australia. It was a one-day event on a Saturday.

Shows like this one typically draw print service providers, publishers, packaging converters, designers, marketing buyers and equipment dealers. We have not been able to confirm an official website for this show yet, so contact the organizer before making any plans.

ShowFloorTips is an independent guide and is not affiliated with the organizer. Dates, venues and rules can change, so confirm the details with the organizer before you book.

What to expect at DP 2026

Printing and publishing shows are hands-on, with presses, finishing equipment and samples running on the floor. Visitors compare output quality, speed and running costs.

With a single day on the floor, every hour counts: arrive early, keep breaks short and in shifts so the booth is never empty, and book any important meetings before the doors open. At events like this, expect most visitors to be print service providers and their colleagues, often with a short list of suppliers they want to see.

How exhibitors should prepare for DP 2026

Planning for the next edition (dates expected, not yet confirmed), here is a working timeline counted back from July 24, 2027:

1. 16 weeks before (Apr 3, 2027)
   Confirm your booth space and read the exhibitor manual. Book hotels near ICC Sydney while rates are still normal.
2. 8 weeks before (May 29, 2027)
   Order booth services (power, internet, furniture, cleaning) before the early-rate deadlines, and send graphics to print.
3. 4 weeks before (Jun 26, 2027)
   Ship freight to the advance warehouse if the organizer offers one. Book meetings with the visitors you most want to see. Set up lead capture and train the team on it.
4. One week before (Jul 17, 2027)
   Confirm freight arrived, share the staffing schedule, charge every device, and test your lead capture app with Wi-Fi turned off.

Preparation tips for printing and publishing shows

• Bring printed samples on the substrates your visitors use most.
• Prepare running-cost comparisons per page or per job.
• Plan equipment power and installation with the organizer early.

Booth tips for DP 2026

• Run jobs live and hand out samples; output quality sells itself.
• Ask about current volumes and equipment to size the opportunity.
• Collect files or specs visitors want to test after the show.
• Walk the hall at ICC Sydney during move-in to see which entrances and aisles carry the most traffic, and set up your booth so it faces that flow.
• Give every person on the booth a clear role (greeting, demos, qualifying) so nobody waits for someone else to start a conversation.
• Capture every conversation the moment it ends: scan the badge or card, add a one-line note about what the visitor needs, and rate the lead hot, warm or cold. Notes written that evening are already half forgotten.

For a full list of what to bring, use the free booth checklist, and plan the money side with the trade show ROI calculator.

Following up leads after DP 2026

Most of the value of a trade show is created after it closes. Offer a test print or sample run on the visitor's own job as the next step.

1. Within 24 hours
   Send a short personal email to every hot lead, mentioning one detail from your conversation.
2. Within 3 days
   Send what you promised at the booth and log every lead in your CRM with its rating and notes.
3. After two weeks
   Make a second, useful touch: a case study, a short video or an answer to their question.
4. After a month
   Review results: meetings booked, cost per lead, and whether the show is worth repeating.

Ready-to-edit messages for each step are in our trade show follow-up email templates.

Getting to Sydney

DP 2026 takes place at ICC Sydney in Sydney, Australia. Check the official website for the exact hall and address, then compare flights into the nearest major airport with train or car options from nearby cities.

Hotels closest to the venue sell out first during show week, and many organizers offer discounted room blocks that close weeks before the show, so book early. Our city travel guides cover hotels, transport and budgeting for the busiest show cities.

More shows to consider