FITUR 2026 - International Tourism Trade Fair

• DatesJanuary 21–25, 2026
• VenueIFEMA Madrid
• LocationMadrid, Spain
• CategoryTravel & Hospitality
• Official websiteifema.es

About FITUR 2026 - International Tourism Trade Fair

FITUR 2026 - International Tourism Trade Fair is a travel and hospitality trade show that took place January 21–25, 2026 at IFEMA Madrid in Madrid, Spain. It ran for five days, from Wednesday to Sunday.

Shows like this one typically draw tour operators, travel agents, hotel and destination marketers, event planners and hospitality buyers. For registration, exhibitor packages and the floor plan, go to the official website, ifema.es.

ShowFloorTips is an independent guide and is not affiliated with the organizer. Dates, venues and rules can change, so confirm the details with the organizer before you book.

What to expect at FITUR 2026 - International Tourism Trade Fair

Travel and hospitality shows are built around appointments. Many attendees run back-to-back scheduled meetings, while others browse destinations and suppliers between them.

Over five days, traffic usually peaks on the first two days and thins out on the last one. The quieter final day is a good time for longer conversations, visiting other stands and meeting suppliers. At events like this, expect most visitors to be tour operators and their colleagues, often with a short list of suppliers they want to see.

How exhibitors should prepare for FITUR 2026 - International Tourism Trade Fair

Planning for the next edition (dates expected, not yet confirmed), here is a working timeline counted back from January 27, 2027:

1. 16 weeks before (Oct 7, 2026) · date passed, do it now if you haven't
   Confirm your booth space and read the exhibitor manual. Book hotels near IFEMA Madrid while rates are still normal.
2. 8 weeks before (Dec 2, 2026)
   Order booth services (power, internet, furniture, cleaning) before the early-rate deadlines, and send graphics to print.
3. 4 weeks before (Dec 30, 2026)
   Ship freight to the advance warehouse if the organizer offers one. Book meetings with the visitors you most want to see. Set up lead capture and train the team on it.
4. One week before (Jan 20, 2027)
   Confirm freight arrived, share the staffing schedule, charge every device, and test your lead capture app with Wi-Fi turned off.

Preparation tips for travel and hospitality shows

• Use the show's appointment system early; the best slots fill weeks ahead.
• Prepare rates, availability and commission details for buyers who ask on the spot.
• Bring visual material about the destination or property in a digital format.

Booth tips for FITUR 2026 - International Tourism Trade Fair

• Keep meetings on schedule; buyers often have their next appointment minutes later.
• Ask what markets and client types the buyer serves.
• Make it easy to save your contact and your offer digitally.
• Walk the hall at IFEMA Madrid during move-in to see which entrances and aisles carry the most traffic, and set up your booth so it faces that flow.
• Plan shifts of three to four hours. Standing and talking for five days wears people out, and tired staff let good leads walk past.
• If you expect local buyers in Spain, bring key material in the local language as well as English, and have prices ready in the local currency.
• Capture every conversation the moment it ends: scan the badge or card, add a one-line note about what the visitor needs, and rate the lead hot, warm or cold. Notes written that evening are already half forgotten.

For a full list of what to bring, use the free booth checklist, and plan the money side with the trade show ROI calculator.

Following up leads after FITUR 2026 - International Tourism Trade Fair

Most of the value of a trade show is created after it closes. Travel buyers build programs months ahead, so follow up with concrete offers and dates.

1. Within 24 hours
   Send a short personal email to every hot lead, mentioning one detail from your conversation.
2. Within 3 days
   Send what you promised at the booth and log every lead in your CRM with its rating and notes.
3. After two weeks
   Make a second, useful touch: a case study, a short video or an answer to their question.
4. After a month
   Review results: meetings booked, cost per lead, and whether the show is worth repeating.

Ready-to-edit messages for each step are in our trade show follow-up email templates.

Getting to Madrid

Adolfo Suarez Madrid-Barajas Airport (MAD) is right next to IFEMA Madrid. Metro line 8 links the airport with the Feria de Madrid station at the fairgrounds. Spain is in the Schengen area; check whether you need a Schengen visa.

Hotels closest to the venue sell out first during show week, and many organizers offer discounted room blocks that close weeks before the show, so book early. Our city travel guides cover hotels, transport and budgeting for the busiest show cities.

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