International Embroidery Congress

• DatesDecember 25–27, 2026
• VenueSaigon Exhibition and Convention Center (SECC)
• LocationHo Chi Minh City, Vietnam
• CategoryTextiles

About International Embroidery Congress

International Embroidery Congress is a textiles conference taking place December 25–27, 2026 at Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City, Vietnam. It runs for three days, opening on Friday and closing on Sunday. With about 11 weeks to go, exhibitors still have time to order booth services and book hotels at reasonable rates.

Shows like this one typically draw apparel and home textile brands, mills, sourcing agents, designers and technical textile buyers. We have not been able to confirm an official website for this show yet, so contact the organizer before making any plans.

ShowFloorTips is an independent guide and is not affiliated with the organizer. Dates, venues and rules can change, so confirm the details with the organizer before you book.

What to expect at International Embroidery Congress

Textile fairs are about touch and sourcing. Buyers handle fabrics, check certifications and compare prices, minimums and lead times across many suppliers.

Over three days, traffic usually peaks on the first two days and thins out on the last one. The quieter final day is a good time for longer conversations, visiting other stands and meeting suppliers. Expect most visitors to be apparel and home textile brands and their colleagues, often with a short list of suppliers they want to see.

How exhibitors should prepare for International Embroidery Congress

Here is a working timeline counted back from the opening day, December 25, 2026:

1. 16 weeks before (Sep 4, 2026) · date passed, do it now if you haven't
   Confirm your booth space and read the exhibitor manual. Book hotels near Saigon Exhibition and Convention Center (SECC) while rates are still normal.
2. 8 weeks before (Oct 30, 2026)
   Order booth services (power, internet, furniture, cleaning) before the early-rate deadlines, and send graphics to print.
3. 4 weeks before (Nov 27, 2026)
   Ship freight to the advance warehouse if the organizer offers one. Book meetings with the visitors you most want to see. Set up lead capture and train the team on it.
4. One week before (Dec 18, 2026)
   Confirm freight arrived, share the staffing schedule, charge every device, and test your lead capture app with Wi-Fi turned off.

Preparation tips for textiles shows

• Bring swatch books and labeled samples with composition, weight and price.
• Have certifications and sustainability documentation ready.
• Know minimum order quantities and lead times for each line.

Booth tips for International Embroidery Congress

• Let buyers handle fabrics; arrange samples so they are easy to touch.
• Ask what product the buyer is developing and for which season.
• Record sample requests carefully; sending the right swatches is the follow-up.
• Walk the hall at Saigon Exhibition and Convention Center (SECC) during move-in to see which entrances and aisles carry the most traffic, and set up your booth so it faces that flow.
• Plan shifts of three to four hours. Standing and talking for three days wears people out, and tired staff let good leads walk past.
• If you expect local buyers in Vietnam, bring key material in the local language as well as English, and have prices ready in the local currency.
• Capture every conversation the moment it ends: scan the badge or card, add a one-line note about what the visitor needs, and rate the lead hot, warm or cold. Notes written that evening are already half forgotten.

For a full list of what to bring, use the free booth checklist, and plan the money side with the trade show ROI calculator.

Following up leads after International Embroidery Congress

Most of the value of a trade show is created after it closes. Send requested swatches quickly with prices and lead times; sourcing decisions move with the season.

1. Within 24 hours (by Dec 28, 2026)
   Send a short personal email to every hot lead. Mention one detail from your conversation so they remember you.
2. By Dec 30, 2026
   Send everything you promised at the booth: prices, samples, demo links. Log each lead in your CRM with its rating and notes.
3. By Jan 10, 2027
   Make a second, useful touch: a case study, a short video or an answer to the question they asked. Warm leads often reply to this one.
4. By Jan 26, 2027
   Review results: how many leads became meetings, what each lead cost, and whether International Embroidery Congress is worth returning to.

Ready-to-edit messages for each step are in our trade show follow-up email templates.

Getting to Ho Chi Minh City

International Embroidery Congress takes place at Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City, Vietnam. Check the official website for the exact hall and address, then compare flights into the nearest major airport with train or car options from nearby cities.

Hotels closest to the venue sell out first during show week, and many organizers offer discounted room blocks that close weeks before the show, so book early. Our city travel guides cover hotels, transport and budgeting for the busiest show cities.

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