International Pharma Expo

• DatesNovember 23, 2026
• VenueCOEX Convention & Exhibition Center
• LocationSeoul, South Korea
• CategoryPharmaceuticals

About International Pharma Expo

International Pharma Expo is a pharmaceuticals trade show taking place November 23, 2026 at COEX Convention & Exhibition Center in Seoul, South Korea. It is a one-day event on a Monday. That is only 45 days away, so most planning deadlines have already passed; focus on travel, staffing and lead capture.

Shows like this one typically draw pharmaceutical manufacturers, CDMOs, regulatory and quality professionals, scientists and procurement teams. We have not been able to confirm an official website for this show yet, so contact the organizer before making any plans.

ShowFloorTips is an independent guide and is not affiliated with the organizer. Dates, venues and rules can change, so confirm the details with the organizer before you book.

What to expect at International Pharma Expo

Pharma events focus on manufacturing, supply chain, ingredients and services. Quality, compliance and documentation drive every conversation.

With a single day on the floor, every hour counts: arrive early, keep breaks short and in shifts so the booth is never empty, and book any important meetings before the doors open. Expect most visitors to be pharmaceutical manufacturers and their colleagues, often with a short list of suppliers they want to see.

How exhibitors should prepare for International Pharma Expo

Here is a working timeline counted back from the opening day, November 23, 2026:

1. 16 weeks before (Aug 3, 2026) · date passed, do it now if you haven't
   Confirm your booth space and read the exhibitor manual. Book hotels near COEX Convention & Exhibition Center while rates are still normal.
2. 8 weeks before (Sep 28, 2026) · date passed, do it now if you haven't
   Order booth services (power, internet, furniture, cleaning) before the early-rate deadlines, and send graphics to print.
3. 4 weeks before (Oct 26, 2026)
   Ship freight to the advance warehouse if the organizer offers one. Book meetings with the visitors you most want to see. Set up lead capture and train the team on it.
4. One week before (Nov 16, 2026)
   Confirm freight arrived, share the staffing schedule, charge every device, and test your lead capture app with Wi-Fi turned off.

Preparation tips for pharmaceuticals shows

• Prepare quality certifications and regulatory documentation.
• Schedule meetings with target companies in advance.
• Check promotional rules for regulated products.

Booth tips for International Pharma Expo

• Lead with capabilities and compliance record.
• Ask about the visitor's project stage and volumes.
• Keep confidential discussions to private meeting space.
• Walk the hall at COEX Convention & Exhibition Center during move-in to see which entrances and aisles carry the most traffic, and set up your booth so it faces that flow.
• Give every person on the booth a clear role (greeting, demos, qualifying) so nobody waits for someone else to start a conversation.
• If you expect local buyers in South Korea, bring key material in the local language as well as English, and have prices ready in the local currency.
• Capture every conversation the moment it ends: scan the badge or card, add a one-line note about what the visitor needs, and rate the lead hot, warm or cold. Notes written that evening are already half forgotten.

For a full list of what to bring, use the free booth checklist, and plan the money side with the trade show ROI calculator.

Following up leads after International Pharma Expo

Most of the value of a trade show is created after it closes. Follow up with documentation and propose a technical call with the right specialists.

1. Within 24 hours (by Nov 24, 2026)
   Send a short personal email to every hot lead. Mention one detail from your conversation so they remember you.
2. By Nov 26, 2026
   Send everything you promised at the booth: prices, samples, demo links. Log each lead in your CRM with its rating and notes.
3. By Dec 7, 2026
   Make a second, useful touch: a case study, a short video or an answer to the question they asked. Warm leads often reply to this one.
4. By Dec 23, 2026
   Review results: how many leads became meetings, what each lead cost, and whether International Pharma Expo is worth returning to.

Ready-to-edit messages for each step are in our trade show follow-up email templates.

Getting to Seoul

Incheon International Airport (ICN) connects to Seoul by the AREX train; Gimpo (GMP) is closer to the city. COEX is in Gangnam at Samseong station, and KINTEX is in Goyang, north-west of Seoul.

Hotels closest to the venue sell out first during show week, and many organizers offer discounted room blocks that close weeks before the show, so book early. Our city travel guides cover hotels, transport and budgeting for the busiest show cities.

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