Makeup in New York 2027

• DatesSeptember 22, 2027 (expected)
• VenueJavits Center
• LocationNew York, United States
• CategoryFashion & Beauty
• Official websitemakeup-in-newyork.com

Expected dates, not yet confirmed. These dates are projected from the previous edition of Makeup in New York 2027. The organizer has not confirmed them yet, so check the official website before you book travel or pay for anything.

About Makeup in New York 2027

Makeup in New York 2027 is a fashion and beauty industry event expected to take place September 22, 2027 at Javits Center in New York, United States. It is a one-day event on a Wednesday. With more than 11 months to go, there is time to plan the booth, the budget and the meetings properly.

Shows like this one typically draw boutique and department store buyers, distributors, salon and spa owners, brand managers and stylists. For registration, exhibitor packages and the floor plan, go to the official website, makeup-in-newyork.com.

ShowFloorTips is an independent guide and is not affiliated with the organizer. Dates, venues and rules can change, so confirm the details with the organizer before you book.

What to expect at Makeup in New York 2027

Fashion and beauty shows run on presentation and timing. Buyers are placing orders for upcoming seasons, compare collections quickly, and care about price points, minimums and delivery dates.

With a single day on the floor, every hour counts: arrive early, keep breaks short and in shifts so the booth is never empty, and book any important meetings before the doors open. Expect most visitors to be boutique and department store buyers and their colleagues, often with a short list of suppliers they want to see.

How exhibitors should prepare for Makeup in New York 2027

Here is a working timeline counted back from the opening day, September 22, 2027 (expected date, so adjust once it is confirmed):

1. 16 weeks before (Jun 2, 2027)
   Confirm your booth space and read the exhibitor manual. Book hotels near Javits Center while rates are still normal.
2. 8 weeks before (Jul 28, 2027)
   Order booth services (power, internet, furniture, cleaning) before the early-rate deadlines, and send graphics to print.
3. 4 weeks before (Aug 25, 2027)
   Ship freight to the advance warehouse if the organizer offers one. Book meetings with the visitors you most want to see. Set up lead capture and train the team on it.
4. One week before (Sep 15, 2027)
   Confirm freight arrived, share the staffing schedule, charge every device, and test your lead capture app with Wi-Fi turned off.

Preparation tips for fashion and beauty shows

• Know your wholesale prices, minimum order quantities and delivery windows by heart.
• Prepare a line sheet or lookbook that buyers can take away or receive digitally.
• Check product claim and ingredient rules for cosmetics in the show's country.

Booth tips for Makeup in New York 2027

• Keep the display clean and well lit; presentation is part of the product here.
• Ask which store or channel the buyer represents and which season they are buying for.
• Let visitors test products where hygiene rules allow.
• Walk the hall at Javits Center during move-in to see which entrances and aisles carry the most traffic, and set up your booth so it faces that flow.
• Give every person on the booth a clear role (greeting, demos, qualifying) so nobody waits for someone else to start a conversation.
• Capture every conversation the moment it ends: scan the badge or card, add a one-line note about what the visitor needs, and rate the lead hot, warm or cold. Notes written that evening are already half forgotten.

For a full list of what to bring, use the free booth checklist, and plan the money side with the trade show ROI calculator.

Following up leads after Makeup in New York 2027

Most of the value of a trade show is created after it closes. Buyers finalize orders soon after the show, so send line sheets and order deadlines quickly.

1. Within 24 hours (by Sep 23, 2027)
   Send a short personal email to every hot lead. Mention one detail from your conversation so they remember you.
2. By Sep 25, 2027
   Send everything you promised at the booth: prices, samples, demo links. Log each lead in your CRM with its rating and notes.
3. By Oct 6, 2027
   Make a second, useful touch: a case study, a short video or an answer to the question they asked. Warm leads often reply to this one.
4. By Oct 22, 2027
   Review results: how many leads became meetings, what each lead cost, and whether Makeup in New York 2027 is worth returning to.

Ready-to-edit messages for each step are in our trade show follow-up email templates.

Getting to New York

New York has three main airports: JFK, LaGuardia (LGA) and Newark (EWR). The Javits Center is on the West Side of Manhattan, next to the 34 St-Hudson Yards subway station on the 7 line. Midtown hotels fill quickly during big shows. International visitors should check whether they need a visa or an ESTA before booking travel.

Because these dates are not confirmed yet, avoid non-refundable bookings until the organizer announces them. Our city travel guides cover hotels, transport and budgeting for the busiest show cities.

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