MFF 2026

• DatesMay 19, 2026
• VenueAnhembi Convention Center
• LocationSao Paulo, Brazil
• CategoryMarine & Maritime

About MFF 2026

MFF 2026 is a marine and maritime industry event that took place May 19, 2026 at Anhembi Convention Center in Sao Paulo, Brazil. It was a one-day event on a Tuesday.

Shows like this one typically draw ship owners and operators, port authorities, shipbuilders, naval architects, marine equipment buyers and boating professionals. We have not been able to confirm an official website for this show yet, so contact the organizer before making any plans.

ShowFloorTips is an independent guide and is not affiliated with the organizer. Dates, venues and rules can change, so confirm the details with the organizer before you book.

What to expect at MFF 2026

Marine and maritime shows range from commercial shipping events to boat shows with in-water displays. Expect technical buyers, long sales cycles and international visitors.

With a single day on the floor, every hour counts: arrive early, keep breaks short and in shifts so the booth is never empty, and book any important meetings before the doors open. At events like this, expect most visitors to be ship owners and operators and their colleagues, often with a short list of suppliers they want to see.

How exhibitors should prepare for MFF 2026

Planning for the next edition (dates expected, not yet confirmed), here is a working timeline counted back from May 25, 2027:

1. 16 weeks before (Feb 2, 2027)
   Confirm your booth space and read the exhibitor manual. Book hotels near Anhembi Convention Center while rates are still normal.
2. 8 weeks before (Mar 30, 2027)
   Order booth services (power, internet, furniture, cleaning) before the early-rate deadlines, and send graphics to print.
3. 4 weeks before (Apr 27, 2027)
   Ship freight to the advance warehouse if the organizer offers one. Book meetings with the visitors you most want to see. Set up lead capture and train the team on it.
4. One week before (May 18, 2027)
   Confirm freight arrived, share the staffing schedule, charge every device, and test your lead capture app with Wi-Fi turned off.

Preparation tips for marine and maritime shows

• Check in-water or outdoor display rules and deadlines if you show vessels or large equipment.
• Bring certifications and class approvals relevant to your products.
• Prepare for international visitors with clear contact routes for each region.

Booth tips for MFF 2026

• Show equipment working or use models and video for large systems.
• Ask about fleet size, vessel types and upcoming refits or newbuilds.
• Keep technical documentation ready for engineers.
• Walk the hall at Anhembi Convention Center during move-in to see which entrances and aisles carry the most traffic, and set up your booth so it faces that flow.
• Give every person on the booth a clear role (greeting, demos, qualifying) so nobody waits for someone else to start a conversation.
• If you expect local buyers in Brazil, bring key material in the local language as well as English, and have prices ready in the local currency.
• Capture every conversation the moment it ends: scan the badge or card, add a one-line note about what the visitor needs, and rate the lead hot, warm or cold. Notes written that evening are already half forgotten.

For a full list of what to bring, use the free booth checklist, and plan the money side with the trade show ROI calculator.

Following up leads after MFF 2026

Most of the value of a trade show is created after it closes. Maritime projects follow refit and build schedules, so tie follow-up to those dates.

1. Within 24 hours
   Send a short personal email to every hot lead, mentioning one detail from your conversation.
2. Within 3 days
   Send what you promised at the booth and log every lead in your CRM with its rating and notes.
3. After two weeks
   Make a second, useful touch: a case study, a short video or an answer to their question.
4. After a month
   Review results: meetings booked, cost per lead, and whether the show is worth repeating.

Ready-to-edit messages for each step are in our trade show follow-up email templates.

Getting to Sao Paulo

Sao Paulo is served by Guarulhos (GRU) for international flights and Congonhas (CGH) for domestic ones. Major venues include Sao Paulo Expo and Expo Center Norte. Traffic is heavy, so allow plenty of time between your hotel and the venue.

Hotels closest to the venue sell out first during show week, and many organizers offer discounted room blocks that close weeks before the show, so book early. Our city travel guides cover hotels, transport and budgeting for the busiest show cities.

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