NewLabel Poland

• DatesJanuary 26–28, 2027
• LocationWarsaw, Poland
• CategoryPackaging & Logistics

About NewLabel Poland

NewLabel Poland is a packaging and logistics industry event taking place January 26–28, 2027 in Warsaw, Poland. It runs for three days, opening on Tuesday and closing on Thursday. With about 15 weeks to go, exhibitors still have time to order booth services and book hotels at reasonable rates.

Shows like this one typically draw supply chain managers, warehouse and fulfillment operators, packaging engineers, shippers and procurement teams. We have not been able to confirm an official website for this show yet, so contact the organizer before making any plans.

ShowFloorTips is an independent guide and is not affiliated with the organizer. Dates, venues and rules can change, so confirm the details with the organizer before you book.

What to expect at NewLabel Poland

Packaging and logistics shows focus on efficiency. Visitors look at machinery, materials, software and automation that cut cost per order, and they want numbers.

Over three days, traffic usually peaks on the first two days and thins out on the last one. The quieter final day is a good time for longer conversations, visiting other stands and meeting suppliers. Expect most visitors to be supply chain managers and their colleagues, often with a short list of suppliers they want to see.

How exhibitors should prepare for NewLabel Poland

Here is a working timeline counted back from the opening day, January 26, 2027:

1. 16 weeks before (Oct 6, 2026) · date passed, do it now if you haven't
   Confirm your booth space and read the exhibitor manual. Book hotels in Warsaw while rates are still normal.
2. 8 weeks before (Dec 1, 2026)
   Order booth services (power, internet, furniture, cleaning) before the early-rate deadlines, and send graphics to print.
3. 4 weeks before (Dec 29, 2026)
   Ship freight to the advance warehouse if the organizer offers one. Book meetings with the visitors you most want to see. Set up lead capture and train the team on it.
4. One week before (Jan 19, 2027)
   Confirm freight arrived, share the staffing schedule, charge every device, and test your lead capture app with Wi-Fi turned off.

Preparation tips for packaging and logistics shows

• Prepare cost-per-unit and throughput comparisons.
• Plan machine or robot demos with the organizer, including power and safety requirements.
• Bring examples from operations similar in size to your visitors'.

Booth tips for NewLabel Poland

• Run equipment live; motion and speed are persuasive in this category.
• Ask about volumes, current setup and pain points.
• Collect the site location and timeline with each qualified lead.
• Plan shifts of three to four hours. Standing and talking for three days wears people out, and tired staff let good leads walk past.
• If you expect local buyers in Poland, bring key material in the local language as well as English, and have prices ready in the local currency.
• Capture every conversation the moment it ends: scan the badge or card, add a one-line note about what the visitor needs, and rate the lead hot, warm or cold. Notes written that evening are already half forgotten.

For a full list of what to bring, use the free booth checklist, and plan the money side with the trade show ROI calculator.

Following up leads after NewLabel Poland

Most of the value of a trade show is created after it closes. Send an ROI summary and offer a site visit or trial as the next step.

1. Within 24 hours (by Jan 29, 2027)
   Send a short personal email to every hot lead. Mention one detail from your conversation so they remember you.
2. By Jan 31, 2027
   Send everything you promised at the booth: prices, samples, demo links. Log each lead in your CRM with its rating and notes.
3. By Feb 11, 2027
   Make a second, useful touch: a case study, a short video or an answer to the question they asked. Warm leads often reply to this one.
4. By Feb 27, 2027
   Review results: how many leads became meetings, what each lead cost, and whether NewLabel Poland is worth returning to.

Ready-to-edit messages for each step are in our trade show follow-up email templates.

Getting to Warsaw

Warsaw Chopin Airport (WAW) is close to the city. Many large trade fairs take place at Ptak Warsaw Expo in Nadarzyn, south-west of Warsaw, so plan car or shuttle transport between the city and the venue. Poland is in the Schengen area; check whether you need a Schengen visa.

Hotels closest to the venue sell out first during show week, and many organizers offer discounted room blocks that close weeks before the show, so book early. Our city travel guides cover hotels, transport and budgeting for the busiest show cities.

More shows to consider