Pet South America

• DatesAugust 18–20, 2027 (expected)
• LocationSao Paulo, Brazil
• CategoryPet & Animal
• Official websitepetsa.com.br

Expected dates, not yet confirmed. These dates are projected from the previous edition of Pet South America. The organizer has not confirmed them yet, so check the official website before you book travel or pay for anything.

About Pet South America

Pet South America is a pet and animal industry event expected to take place August 18–20, 2027 in Sao Paulo, Brazil. It runs for three days, opening on Wednesday and closing on Friday. With more than 10 months to go, there is time to plan the booth, the budget and the meetings properly.

Shows like this one typically draw pet retailers, distributors, groomers, veterinarians, breeders and pet product buyers. For registration, exhibitor packages and the floor plan, go to the official website, petsa.com.br.

ShowFloorTips is an independent guide and is not affiliated with the organizer. Dates, venues and rules can change, so confirm the details with the organizer before you book.

What to expect at Pet South America

Pet industry shows are product-focused and friendly, with buyers looking for new products, margins and reliable supply. Some include public days with pet owners.

Over three days, traffic usually peaks on the first two days and thins out on the last one. The quieter final day is a good time for longer conversations, visiting other stands and meeting suppliers. Expect most visitors to be pet retailers and their colleagues, often with a short list of suppliers they want to see.

How exhibitors should prepare for Pet South America

Here is a working timeline counted back from the opening day, August 18, 2027 (expected date, so adjust once it is confirmed):

1. 16 weeks before (Apr 28, 2027)
   Confirm your booth space and read the exhibitor manual. Book hotels in Sao Paulo while rates are still normal.
2. 8 weeks before (Jun 23, 2027)
   Order booth services (power, internet, furniture, cleaning) before the early-rate deadlines, and send graphics to print.
3. 4 weeks before (Jul 21, 2027)
   Ship freight to the advance warehouse if the organizer offers one. Book meetings with the visitors you most want to see. Set up lead capture and train the team on it.
4. One week before (Aug 11, 2027)
   Confirm freight arrived, share the staffing schedule, charge every device, and test your lead capture app with Wi-Fi turned off.

Preparation tips for pet and animal shows

• Know wholesale prices, margins and minimum orders.
• Bring samples and clear ingredient or material information.
• Check rules on live animals and food sampling at the venue.

Booth tips for Pet South America

• Show the product in use with photos or demos.
• Ask what type of store or business the buyer runs.
• Have show-only offers ready for retailers.
• Plan shifts of three to four hours. Standing and talking for three days wears people out, and tired staff let good leads walk past.
• If you expect local buyers in Brazil, bring key material in the local language as well as English, and have prices ready in the local currency.
• Capture every conversation the moment it ends: scan the badge or card, add a one-line note about what the visitor needs, and rate the lead hot, warm or cold. Notes written that evening are already half forgotten.

For a full list of what to bring, use the free booth checklist, and plan the money side with the trade show ROI calculator.

Following up leads after Pet South America

Most of the value of a trade show is created after it closes. Retail buyers respond to clear terms, so follow up with pricing and reorder details.

1. Within 24 hours (by Aug 21, 2027)
   Send a short personal email to every hot lead. Mention one detail from your conversation so they remember you.
2. By Aug 23, 2027
   Send everything you promised at the booth: prices, samples, demo links. Log each lead in your CRM with its rating and notes.
3. By Sep 3, 2027
   Make a second, useful touch: a case study, a short video or an answer to the question they asked. Warm leads often reply to this one.
4. By Sep 19, 2027
   Review results: how many leads became meetings, what each lead cost, and whether Pet South America is worth returning to.

Ready-to-edit messages for each step are in our trade show follow-up email templates.

Getting to Sao Paulo

Sao Paulo is served by Guarulhos (GRU) for international flights and Congonhas (CGH) for domestic ones. Major venues include Sao Paulo Expo and Expo Center Norte. Traffic is heavy, so allow plenty of time between your hotel and the venue.

Because these dates are not confirmed yet, avoid non-refundable bookings until the organizer announces them. Our city travel guides cover hotels, transport and budgeting for the busiest show cities.

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