PFE 2027

• DatesSeptember 17–19, 2027 (expected)
• VenueASB Showgrounds
• LocationAuckland, New Zealand
• CategoryPackaging & Logistics

Expected dates, not yet confirmed. These dates are projected from the previous edition of PFE 2027. The organizer has not confirmed them yet, so check with the organizer before you book travel or pay for anything.

About PFE 2027

PFE 2027 is a packaging and logistics industry event expected to take place September 17–19, 2027 at ASB Showgrounds in Auckland, New Zealand. It runs for three days, opening on Friday and closing on Sunday. With more than 11 months to go, there is time to plan the booth, the budget and the meetings properly.

Shows like this one typically draw supply chain managers, warehouse and fulfillment operators, packaging engineers, shippers and procurement teams. We have not been able to confirm an official website for this show yet, so contact the organizer before making any plans.

ShowFloorTips is an independent guide and is not affiliated with the organizer. Dates, venues and rules can change, so confirm the details with the organizer before you book.

What to expect at PFE 2027

Packaging and logistics shows focus on efficiency. Visitors look at machinery, materials, software and automation that cut cost per order, and they want numbers.

Over three days, traffic usually peaks on the first two days and thins out on the last one. The quieter final day is a good time for longer conversations, visiting other stands and meeting suppliers. Expect most visitors to be supply chain managers and their colleagues, often with a short list of suppliers they want to see.

How exhibitors should prepare for PFE 2027

Here is a working timeline counted back from the opening day, September 17, 2027 (expected date, so adjust once it is confirmed):

1. 16 weeks before (May 28, 2027)
   Confirm your booth space and read the exhibitor manual. Book hotels near ASB Showgrounds while rates are still normal.
2. 8 weeks before (Jul 23, 2027)
   Order booth services (power, internet, furniture, cleaning) before the early-rate deadlines, and send graphics to print.
3. 4 weeks before (Aug 20, 2027)
   Ship freight to the advance warehouse if the organizer offers one. Book meetings with the visitors you most want to see. Set up lead capture and train the team on it.
4. One week before (Sep 10, 2027)
   Confirm freight arrived, share the staffing schedule, charge every device, and test your lead capture app with Wi-Fi turned off.

Preparation tips for packaging and logistics shows

• Prepare cost-per-unit and throughput comparisons.
• Plan machine or robot demos with the organizer, including power and safety requirements.
• Bring examples from operations similar in size to your visitors'.

Booth tips for PFE 2027

• Run equipment live; motion and speed are persuasive in this category.
• Ask about volumes, current setup and pain points.
• Collect the site location and timeline with each qualified lead.
• Walk the hall at ASB Showgrounds during move-in to see which entrances and aisles carry the most traffic, and set up your booth so it faces that flow.
• Plan shifts of three to four hours. Standing and talking for three days wears people out, and tired staff let good leads walk past.
• Capture every conversation the moment it ends: scan the badge or card, add a one-line note about what the visitor needs, and rate the lead hot, warm or cold. Notes written that evening are already half forgotten.

For a full list of what to bring, use the free booth checklist, and plan the money side with the trade show ROI calculator.

Following up leads after PFE 2027

Most of the value of a trade show is created after it closes. Send an ROI summary and offer a site visit or trial as the next step.

1. Within 24 hours (by Sep 20, 2027)
   Send a short personal email to every hot lead. Mention one detail from your conversation so they remember you.
2. By Sep 22, 2027
   Send everything you promised at the booth: prices, samples, demo links. Log each lead in your CRM with its rating and notes.
3. By Oct 3, 2027
   Make a second, useful touch: a case study, a short video or an answer to the question they asked. Warm leads often reply to this one.
4. By Oct 19, 2027
   Review results: how many leads became meetings, what each lead cost, and whether PFE 2027 is worth returning to.

Ready-to-edit messages for each step are in our trade show follow-up email templates.

Getting to Auckland

PFE 2027 takes place at ASB Showgrounds in Auckland, New Zealand. Check the official website for the exact hall and address, then compare flights into the nearest major airport with train or car options from nearby cities.

Because these dates are not confirmed yet, avoid non-refundable bookings until the organizer announces them. Our city travel guides cover hotels, transport and budgeting for the busiest show cities.

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