Publishing Meet

• DatesSeptember 17–19, 2027 (expected)
• VenueIFEMA Feria de Madrid
• LocationMadrid, Spain
• CategoryPrinting & Publishing
• Official websiteish.messefrankfurt.com

Expected dates, not yet confirmed. These dates are projected from the previous edition of Publishing Meet. The organizer has not confirmed them yet, so check the official website before you book travel or pay for anything.

About Publishing Meet

Publishing Meet is a printing and publishing industry event expected to take place September 17–19, 2027 at IFEMA Feria de Madrid in Madrid, Spain. It runs for three days, opening on Friday and closing on Sunday. With more than 11 months to go, there is time to plan the booth, the budget and the meetings properly.

Shows like this one typically draw print service providers, publishers, packaging converters, designers, marketing buyers and equipment dealers. For registration, exhibitor packages and the floor plan, go to the official website, ish.messefrankfurt.com.

ShowFloorTips is an independent guide and is not affiliated with the organizer. Dates, venues and rules can change, so confirm the details with the organizer before you book.

What to expect at Publishing Meet

Printing and publishing shows are hands-on, with presses, finishing equipment and samples running on the floor. Visitors compare output quality, speed and running costs.

Over three days, traffic usually peaks on the first two days and thins out on the last one. The quieter final day is a good time for longer conversations, visiting other stands and meeting suppliers. Expect most visitors to be print service providers and their colleagues, often with a short list of suppliers they want to see.

How exhibitors should prepare for Publishing Meet

Here is a working timeline counted back from the opening day, September 17, 2027 (expected date, so adjust once it is confirmed):

1. 16 weeks before (May 28, 2027)
   Confirm your booth space and read the exhibitor manual. Book hotels near IFEMA Feria de Madrid while rates are still normal.
2. 8 weeks before (Jul 23, 2027)
   Order booth services (power, internet, furniture, cleaning) before the early-rate deadlines, and send graphics to print.
3. 4 weeks before (Aug 20, 2027)
   Ship freight to the advance warehouse if the organizer offers one. Book meetings with the visitors you most want to see. Set up lead capture and train the team on it.
4. One week before (Sep 10, 2027)
   Confirm freight arrived, share the staffing schedule, charge every device, and test your lead capture app with Wi-Fi turned off.

Preparation tips for printing and publishing shows

• Bring printed samples on the substrates your visitors use most.
• Prepare running-cost comparisons per page or per job.
• Plan equipment power and installation with the organizer early.

Booth tips for Publishing Meet

• Run jobs live and hand out samples; output quality sells itself.
• Ask about current volumes and equipment to size the opportunity.
• Collect files or specs visitors want to test after the show.
• Walk the hall at IFEMA Feria de Madrid during move-in to see which entrances and aisles carry the most traffic, and set up your booth so it faces that flow.
• Plan shifts of three to four hours. Standing and talking for three days wears people out, and tired staff let good leads walk past.
• If you expect local buyers in Spain, bring key material in the local language as well as English, and have prices ready in the local currency.
• Capture every conversation the moment it ends: scan the badge or card, add a one-line note about what the visitor needs, and rate the lead hot, warm or cold. Notes written that evening are already half forgotten.

For a full list of what to bring, use the free booth checklist, and plan the money side with the trade show ROI calculator.

Following up leads after Publishing Meet

Most of the value of a trade show is created after it closes. Offer a test print or sample run on the visitor's own job as the next step.

1. Within 24 hours (by Sep 20, 2027)
   Send a short personal email to every hot lead. Mention one detail from your conversation so they remember you.
2. By Sep 22, 2027
   Send everything you promised at the booth: prices, samples, demo links. Log each lead in your CRM with its rating and notes.
3. By Oct 3, 2027
   Make a second, useful touch: a case study, a short video or an answer to the question they asked. Warm leads often reply to this one.
4. By Oct 19, 2027
   Review results: how many leads became meetings, what each lead cost, and whether Publishing Meet is worth returning to.

Ready-to-edit messages for each step are in our trade show follow-up email templates.

Getting to Madrid

Adolfo Suarez Madrid-Barajas Airport (MAD) is right next to IFEMA Madrid. Metro line 8 links the airport with the Feria de Madrid station at the fairgrounds. Spain is in the Schengen area; check whether you need a Schengen visa.

Because these dates are not confirmed yet, avoid non-refundable bookings until the organizer announces them. Our city travel guides cover hotels, transport and budgeting for the busiest show cities.

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