Retail Technology Show

• DatesApril 28–29, 2027 (expected)
• LocationLondon, United Kingdom
• CategoryTechnology
• Official websiteretailtechnologyshow.com

Expected dates, not yet confirmed. These dates are projected from the previous edition of Retail Technology Show. The organizer has not confirmed them yet, so check the official website before you book travel or pay for anything.

About Retail Technology Show

Retail Technology Show is a technology trade show expected to take place April 28–29, 2027 in London, United Kingdom. It runs for two days, opening on Wednesday and closing on Thursday. With more than 6 months to go, there is time to plan the booth, the budget and the meetings properly.

Shows like this one typically draw IT leaders, engineers, product managers, founders, channel partners and technology buyers. For registration, exhibitor packages and the floor plan, go to the official website, retailtechnologyshow.com.

ShowFloorTips is an independent guide and is not affiliated with the organizer. Dates, venues and rules can change, so confirm the details with the organizer before you book.

What to expect at Retail Technology Show

Technology shows move fast and reward clear demos. Visitors are technical, skeptical of buzzwords, and often attend with a list of problems they want solved. Expect deep questions at the booth and a strong pull toward live product walkthroughs.

Two days go by quickly. Book your most important meetings for the first morning, when visitors are fresh, and keep the second afternoon for follow-up conversations at the booth. Expect most visitors to be IT leaders and their colleagues, often with a short list of suppliers they want to see.

How exhibitors should prepare for Retail Technology Show

Here is a working timeline counted back from the opening day, April 28, 2027 (expected date, so adjust once it is confirmed):

1. 16 weeks before (Jan 6, 2027)
   Confirm your booth space and read the exhibitor manual. Book hotels in London while rates are still normal.
2. 8 weeks before (Mar 3, 2027)
   Order booth services (power, internet, furniture, cleaning) before the early-rate deadlines, and send graphics to print.
3. 4 weeks before (Mar 31, 2027)
   Ship freight to the advance warehouse if the organizer offers one. Book meetings with the visitors you most want to see. Set up lead capture and train the team on it.
4. One week before (Apr 21, 2027)
   Confirm freight arrived, share the staffing schedule, charge every device, and test your lead capture app with Wi-Fi turned off.

Preparation tips for technology shows

• Prepare a two-minute demo that works offline; venue Wi-Fi at large tech shows is crowded and unreliable.
• Book meetings with target accounts two to four weeks out, since decision makers fill their calendars before they arrive.
• Have a technical teammate on every shift so detailed questions do not end the conversation.

Booth tips for Retail Technology Show

• Lead with the problem you solve in plain words, then show the product; feature lists alone do not stop technical visitors.
• Run demos on a large screen facing the aisle so a small crowd can watch while one person drives.
• Note the visitor's current tools and timeline with each lead; those two details shape the whole follow-up.
• Give every person on the booth a clear role (greeting, demos, qualifying) so nobody waits for someone else to start a conversation.
• Capture every conversation the moment it ends: scan the badge or card, add a one-line note about what the visitor needs, and rate the lead hot, warm or cold. Notes written that evening are already half forgotten.

For a full list of what to bring, use the free booth checklist, and plan the money side with the trade show ROI calculator.

Following up leads after Retail Technology Show

Most of the value of a trade show is created after it closes. Tech buyers usually involve several people, so send material they can forward internally: a short summary, a demo recording and a clear next step.

1. Within 24 hours (by Apr 30, 2027)
   Send a short personal email to every hot lead. Mention one detail from your conversation so they remember you.
2. By May 2, 2027
   Send everything you promised at the booth: prices, samples, demo links. Log each lead in your CRM with its rating and notes.
3. By May 13, 2027
   Make a second, useful touch: a case study, a short video or an answer to the question they asked. Warm leads often reply to this one.
4. By May 29, 2027
   Review results: how many leads became meetings, what each lead cost, and whether Retail Technology Show is worth returning to.

Ready-to-edit messages for each step are in our trade show follow-up email templates.

Getting to London

London has several airports: Heathrow (LHR), Gatwick (LGW) and London City (LCY), which is the closest to ExCeL London in the Docklands. The Elizabeth line stops at Custom House for ExCeL and links Heathrow with central London. Contactless bank cards work on the Tube, buses and trains. Many visitors now need an Electronic Travel Authorisation (ETA) before traveling to the UK, so check the rules for your passport.

Because these dates are not confirmed yet, avoid non-refundable bookings until the organizer announces them. Our city travel guides cover hotels, transport and budgeting for the busiest show cities.

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