Scandinavian Equine Summit

• DatesDecember 1–3, 2026
• VenueCOEX Convention & Exhibition Center
• LocationSeoul, South Korea
• CategoryPet & Animal

About Scandinavian Equine Summit

Scandinavian Equine Summit is a pet and animal conference taking place December 1–3, 2026 at COEX Convention & Exhibition Center in Seoul, South Korea. It runs for three days, opening on Tuesday and closing on Thursday. With about 7 weeks to go, exhibitors still have time to order booth services and book hotels at reasonable rates.

Shows like this one typically draw pet retailers, distributors, groomers, veterinarians, breeders and pet product buyers. We have not been able to confirm an official website for this show yet, so contact the organizer before making any plans.

ShowFloorTips is an independent guide and is not affiliated with the organizer. Dates, venues and rules can change, so confirm the details with the organizer before you book.

What to expect at Scandinavian Equine Summit

Pet industry shows are product-focused and friendly, with buyers looking for new products, margins and reliable supply. Some include public days with pet owners.

Over three days, traffic usually peaks on the first two days and thins out on the last one. The quieter final day is a good time for longer conversations, visiting other stands and meeting suppliers. Expect most visitors to be pet retailers and their colleagues, often with a short list of suppliers they want to see.

How exhibitors should prepare for Scandinavian Equine Summit

Here is a working timeline counted back from the opening day, December 1, 2026:

1. 16 weeks before (Aug 11, 2026) · date passed, do it now if you haven't
   Confirm your booth space and read the exhibitor manual. Book hotels near COEX Convention & Exhibition Center while rates are still normal.
2. 8 weeks before (Oct 6, 2026) · date passed, do it now if you haven't
   Order booth services (power, internet, furniture, cleaning) before the early-rate deadlines, and send graphics to print.
3. 4 weeks before (Nov 3, 2026)
   Ship freight to the advance warehouse if the organizer offers one. Book meetings with the visitors you most want to see. Set up lead capture and train the team on it.
4. One week before (Nov 24, 2026)
   Confirm freight arrived, share the staffing schedule, charge every device, and test your lead capture app with Wi-Fi turned off.

Preparation tips for pet and animal shows

• Know wholesale prices, margins and minimum orders.
• Bring samples and clear ingredient or material information.
• Check rules on live animals and food sampling at the venue.

Booth tips for Scandinavian Equine Summit

• Show the product in use with photos or demos.
• Ask what type of store or business the buyer runs.
• Have show-only offers ready for retailers.
• Walk the hall at COEX Convention & Exhibition Center during move-in to see which entrances and aisles carry the most traffic, and set up your booth so it faces that flow.
• Plan shifts of three to four hours. Standing and talking for three days wears people out, and tired staff let good leads walk past.
• If you expect local buyers in South Korea, bring key material in the local language as well as English, and have prices ready in the local currency.
• Capture every conversation the moment it ends: scan the badge or card, add a one-line note about what the visitor needs, and rate the lead hot, warm or cold. Notes written that evening are already half forgotten.

For a full list of what to bring, use the free booth checklist, and plan the money side with the trade show ROI calculator.

Following up leads after Scandinavian Equine Summit

Most of the value of a trade show is created after it closes. Retail buyers respond to clear terms, so follow up with pricing and reorder details.

1. Within 24 hours (by Dec 4, 2026)
   Send a short personal email to every hot lead. Mention one detail from your conversation so they remember you.
2. By Dec 6, 2026
   Send everything you promised at the booth: prices, samples, demo links. Log each lead in your CRM with its rating and notes.
3. By Dec 17, 2026
   Make a second, useful touch: a case study, a short video or an answer to the question they asked. Warm leads often reply to this one.
4. By Jan 2, 2027
   Review results: how many leads became meetings, what each lead cost, and whether Scandinavian Equine Summit is worth returning to.

Ready-to-edit messages for each step are in our trade show follow-up email templates.

Getting to Seoul

Incheon International Airport (ICN) connects to Seoul by the AREX train; Gimpo (GMP) is closer to the city. COEX is in Gangnam at Samseong station, and KINTEX is in Goyang, north-west of Seoul.

Hotels closest to the venue sell out first during show week, and many organizers offer discounted room blocks that close weeks before the show, so book early. Our city travel guides cover hotels, transport and budgeting for the busiest show cities.

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