SDN InnovationFest

• DatesJuly 18–21, 2027 (expected)
• VenueJakarta International Expo (JIExpo)
• LocationJakarta, Indonesia
• CategoryTelecommunications

Expected dates, not yet confirmed. These dates are projected from the previous edition of SDN InnovationFest. The organizer has not confirmed them yet, so check with the organizer before you book travel or pay for anything.

About SDN InnovationFest

SDN InnovationFest is a telecommunications industry event expected to take place July 18–21, 2027 at Jakarta International Expo (JIExpo) in Jakarta, Indonesia. It runs for four days, opening on Sunday and closing on Wednesday. With more than 9 months to go, there is time to plan the booth, the budget and the meetings properly.

Shows like this one typically draw network operators, engineers, enterprise IT buyers, device makers and infrastructure investors. We have not been able to confirm an official website for this show yet, so contact the organizer before making any plans.

ShowFloorTips is an independent guide and is not affiliated with the organizer. Dates, venues and rules can change, so confirm the details with the organizer before you book.

What to expect at SDN InnovationFest

Telecom shows are large and technical, with heavy demand for meetings and demos of network, device and infrastructure technology.

Over four days, traffic usually peaks on the first two days and thins out on the last one. The quieter final day is a good time for longer conversations, visiting other stands and meeting suppliers. Expect most visitors to be network operators and their colleagues, often with a short list of suppliers they want to see.

How exhibitors should prepare for SDN InnovationFest

Here is a working timeline counted back from the opening day, July 18, 2027 (expected date, so adjust once it is confirmed):

1. 16 weeks before (Mar 28, 2027)
   Confirm your booth space and read the exhibitor manual. Book hotels near Jakarta International Expo (JIExpo) while rates are still normal.
2. 8 weeks before (May 23, 2027)
   Order booth services (power, internet, furniture, cleaning) before the early-rate deadlines, and send graphics to print.
3. 4 weeks before (Jun 20, 2027)
   Ship freight to the advance warehouse if the organizer offers one. Book meetings with the visitors you most want to see. Set up lead capture and train the team on it.
4. One week before (Jul 11, 2027)
   Confirm freight arrived, share the staffing schedule, charge every device, and test your lead capture app with Wi-Fi turned off.

Preparation tips for telecommunications shows

• Book meetings with operators early; their calendars fill fast.
• Prepare demos that do not depend on venue connectivity.
• Bring standards and interoperability details.

Booth tips for SDN InnovationFest

• Show live demos with clear performance numbers.
• Ask about network plans and deployment timelines.
• Have engineers available for technical deep dives.
• Walk the hall at Jakarta International Expo (JIExpo) during move-in to see which entrances and aisles carry the most traffic, and set up your booth so it faces that flow.
• Plan shifts of three to four hours. Standing and talking for four days wears people out, and tired staff let good leads walk past.
• If you expect local buyers in Indonesia, bring key material in the local language as well as English, and have prices ready in the local currency.
• Capture every conversation the moment it ends: scan the badge or card, add a one-line note about what the visitor needs, and rate the lead hot, warm or cold. Notes written that evening are already half forgotten.

For a full list of what to bring, use the free booth checklist, and plan the money side with the trade show ROI calculator.

Following up leads after SDN InnovationFest

Most of the value of a trade show is created after it closes. Operators run long evaluations, so propose a trial or proof of concept as the next step.

1. Within 24 hours (by Jul 22, 2027)
   Send a short personal email to every hot lead. Mention one detail from your conversation so they remember you.
2. By Jul 24, 2027
   Send everything you promised at the booth: prices, samples, demo links. Log each lead in your CRM with its rating and notes.
3. By Aug 4, 2027
   Make a second, useful touch: a case study, a short video or an answer to the question they asked. Warm leads often reply to this one.
4. By Aug 20, 2027
   Review results: how many leads became meetings, what each lead cost, and whether SDN InnovationFest is worth returning to.

Ready-to-edit messages for each step are in our trade show follow-up email templates.

Getting to Jakarta

Soekarno-Hatta International Airport (CGK) serves Jakarta. Major venues include JIExpo Kemayoran in the city and ICE BSD City in Tangerang. Traffic is heavy, so allow plenty of time.

Because these dates are not confirmed yet, avoid non-refundable bookings until the organizer announces them. Our city travel guides cover hotels, transport and budgeting for the busiest show cities.

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