SDN Live

• DatesDecember 13, 2026
• VenuePVA Expo Prague
• LocationPrague, Czech Republic
• CategoryTelecommunications

About SDN Live

SDN Live is a telecommunications industry event taking place December 13, 2026 at PVA Expo Prague in Prague, Czech Republic. It is a one-day event on a Sunday. With about 9 weeks to go, exhibitors still have time to order booth services and book hotels at reasonable rates.

Shows like this one typically draw network operators, engineers, enterprise IT buyers, device makers and infrastructure investors. We have not been able to confirm an official website for this show yet, so contact the organizer before making any plans.

ShowFloorTips is an independent guide and is not affiliated with the organizer. Dates, venues and rules can change, so confirm the details with the organizer before you book.

What to expect at SDN Live

Telecom shows are large and technical, with heavy demand for meetings and demos of network, device and infrastructure technology.

With a single day on the floor, every hour counts: arrive early, keep breaks short and in shifts so the booth is never empty, and book any important meetings before the doors open. Expect most visitors to be network operators and their colleagues, often with a short list of suppliers they want to see.

How exhibitors should prepare for SDN Live

Here is a working timeline counted back from the opening day, December 13, 2026:

1. 16 weeks before (Aug 23, 2026) · date passed, do it now if you haven't
   Confirm your booth space and read the exhibitor manual. Book hotels near PVA Expo Prague while rates are still normal.
2. 8 weeks before (Oct 18, 2026)
   Order booth services (power, internet, furniture, cleaning) before the early-rate deadlines, and send graphics to print.
3. 4 weeks before (Nov 15, 2026)
   Ship freight to the advance warehouse if the organizer offers one. Book meetings with the visitors you most want to see. Set up lead capture and train the team on it.
4. One week before (Dec 6, 2026)
   Confirm freight arrived, share the staffing schedule, charge every device, and test your lead capture app with Wi-Fi turned off.

Preparation tips for telecommunications shows

• Book meetings with operators early; their calendars fill fast.
• Prepare demos that do not depend on venue connectivity.
• Bring standards and interoperability details.

Booth tips for SDN Live

• Show live demos with clear performance numbers.
• Ask about network plans and deployment timelines.
• Have engineers available for technical deep dives.
• Walk the hall at PVA Expo Prague during move-in to see which entrances and aisles carry the most traffic, and set up your booth so it faces that flow.
• Give every person on the booth a clear role (greeting, demos, qualifying) so nobody waits for someone else to start a conversation.
• If you expect local buyers in Czech Republic, bring key material in the local language as well as English, and have prices ready in the local currency.
• Capture every conversation the moment it ends: scan the badge or card, add a one-line note about what the visitor needs, and rate the lead hot, warm or cold. Notes written that evening are already half forgotten.

For a full list of what to bring, use the free booth checklist, and plan the money side with the trade show ROI calculator.

Following up leads after SDN Live

Most of the value of a trade show is created after it closes. Operators run long evaluations, so propose a trial or proof of concept as the next step.

1. Within 24 hours (by Dec 14, 2026)
   Send a short personal email to every hot lead. Mention one detail from your conversation so they remember you.
2. By Dec 16, 2026
   Send everything you promised at the booth: prices, samples, demo links. Log each lead in your CRM with its rating and notes.
3. By Dec 27, 2026
   Make a second, useful touch: a case study, a short video or an answer to the question they asked. Warm leads often reply to this one.
4. By Jan 12, 2027
   Review results: how many leads became meetings, what each lead cost, and whether SDN Live is worth returning to.

Ready-to-edit messages for each step are in our trade show follow-up email templates.

Getting to Prague

SDN Live takes place at PVA Expo Prague in Prague, Czech Republic. Check the official website for the exact hall and address, then compare flights into the nearest major airport with train or car options from nearby cities.

Hotels closest to the venue sell out first during show week, and many organizers offer discounted room blocks that close weeks before the show, so book early. Our city travel guides cover hotels, transport and budgeting for the busiest show cities.

More shows to consider