SHOT Show 2026

• DatesJanuary 20–23, 2026
• VenueThe Venetian Expo
• LocationLas Vegas, NV, United States
• CategorySports & Recreation
• Official websiteshotshow.org

About SHOT Show 2026

SHOT Show 2026 is a sports and recreation trade show that took place January 20–23, 2026 at The Venetian Expo in Las Vegas, NV, United States. It ran for four days, from Tuesday to Friday.

Shows like this one typically draw retailers, distributors, team and facility buyers, outdoor and fitness professionals, and enthusiasts at public days. For registration, exhibitor packages and the floor plan, go to the official website, shotshow.org.

ShowFloorTips is an independent guide and is not affiliated with the organizer. Dates, venues and rules can change, so confirm the details with the organizer before you book.

What to expect at SHOT Show 2026

Sports and recreation shows are energetic and visual. Many include trade-only days followed by public days, so the audience changes during the event. Expect demos, product trials and buyers placing orders for the coming season.

Over four days, traffic usually peaks on the first two days and thins out on the last one. The quieter final day is a good time for longer conversations, visiting other stands and meeting suppliers. At events like this, expect most visitors to be retailers and their colleagues, often with a short list of suppliers they want to see.

How exhibitors should prepare for SHOT Show 2026

Planning for the next edition (dates expected, not yet confirmed), here is a working timeline counted back from January 26, 2027:

1. 16 weeks before (Oct 6, 2026) · date passed, do it now if you haven't
   Confirm your booth space and read the exhibitor manual. Book hotels near The Venetian Expo while rates are still normal.
2. 8 weeks before (Dec 1, 2026)
   Order booth services (power, internet, furniture, cleaning) before the early-rate deadlines, and send graphics to print.
3. 4 weeks before (Dec 29, 2026)
   Ship freight to the advance warehouse if the organizer offers one. Book meetings with the visitors you most want to see. Set up lead capture and train the team on it.
4. One week before (Jan 19, 2027)
   Confirm freight arrived, share the staffing schedule, charge every device, and test your lead capture app with Wi-Fi turned off.

Preparation tips for sports and recreation shows

• Check which days are trade-only and which are public, and plan staffing and goals for each.
• Bring seasonal order forms and know your delivery windows; retail buyers plan a season ahead.
• Prepare demo gear and spare stock, since hands-on trials wear products out.

Booth tips for SHOT Show 2026

• Let visitors try the product; demos convert much better than displays in this category.
• Separate trade buyers from consumers with one question early in the conversation.
• Use photos and short videos of the product in real use.
• Walk the hall at The Venetian Expo during move-in to see which entrances and aisles carry the most traffic, and set up your booth so it faces that flow.
• Plan shifts of three to four hours. Standing and talking for four days wears people out, and tired staff let good leads walk past.
• Capture every conversation the moment it ends: scan the badge or card, add a one-line note about what the visitor needs, and rate the lead hot, warm or cold. Notes written that evening are already half forgotten.

For a full list of what to bring, use the free booth checklist, and plan the money side with the trade show ROI calculator.

Following up leads after SHOT Show 2026

Most of the value of a trade show is created after it closes. Retail buyers decide season orders soon after the show, so follow up within days with pricing and delivery dates.

1. Within 24 hours
   Send a short personal email to every hot lead, mentioning one detail from your conversation.
2. Within 3 days
   Send what you promised at the booth and log every lead in your CRM with its rating and notes.
3. After two weeks
   Make a second, useful touch: a case study, a short video or an answer to their question.
4. After a month
   Review results: meetings booked, cost per lead, and whether the show is worth repeating.

Ready-to-edit messages for each step are in our trade show follow-up email templates.

Getting to Las Vegas

Fly into Harry Reid International Airport (LAS), about 15 minutes by car from the Strip and the Las Vegas Convention Center. The Las Vegas Monorail runs along the east side of the Strip to the convention center, and the Venetian Expo and Mandalay Bay sit on the Strip itself. Big show weeks push room rates up sharply, so book early and check for resort fees. International visitors should check whether they need a visa or an ESTA before booking travel.

Hotels closest to the venue sell out first during show week, and many organizers offer discounted room blocks that close weeks before the show, so book early. Our city travel guides cover hotels, transport and budgeting for the busiest show cities.

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