Software & Fintech Forum

• DatesApril 12, 2027 (expected)
• VenueSvenska Massan
• LocationGothenburg, Sweden
• CategoryTechnology

Expected dates, not yet confirmed. These dates are projected from the previous edition of Software & Fintech Forum. The organizer has not confirmed them yet, so check with the organizer before you book travel or pay for anything.

About Software & Fintech Forum

Software & Fintech Forum is a technology conference expected to take place April 12, 2027 at Svenska Massan in Gothenburg, Sweden. It is a one-day event on a Monday. With more than 5 months to go, there is time to plan the booth, the budget and the meetings properly.

Shows like this one typically draw IT leaders, engineers, product managers, founders, channel partners and technology buyers. We have not been able to confirm an official website for this show yet, so contact the organizer before making any plans.

ShowFloorTips is an independent guide and is not affiliated with the organizer. Dates, venues and rules can change, so confirm the details with the organizer before you book.

What to expect at Software & Fintech Forum

Technology shows move fast and reward clear demos. Visitors are technical, skeptical of buzzwords, and often attend with a list of problems they want solved. Expect deep questions at the booth and a strong pull toward live product walkthroughs.

With a single day on the floor, every hour counts: arrive early, keep breaks short and in shifts so the booth is never empty, and book any important meetings before the doors open. Expect most visitors to be IT leaders and their colleagues, often with a short list of suppliers they want to see.

How exhibitors should prepare for Software & Fintech Forum

Here is a working timeline counted back from the opening day, April 12, 2027 (expected date, so adjust once it is confirmed):

1. 16 weeks before (Dec 21, 2026)
   Confirm your booth space and read the exhibitor manual. Book hotels near Svenska Massan while rates are still normal.
2. 8 weeks before (Feb 15, 2027)
   Order booth services (power, internet, furniture, cleaning) before the early-rate deadlines, and send graphics to print.
3. 4 weeks before (Mar 15, 2027)
   Ship freight to the advance warehouse if the organizer offers one. Book meetings with the visitors you most want to see. Set up lead capture and train the team on it.
4. One week before (Apr 5, 2027)
   Confirm freight arrived, share the staffing schedule, charge every device, and test your lead capture app with Wi-Fi turned off.

Preparation tips for technology shows

• Prepare a two-minute demo that works offline; venue Wi-Fi at large tech shows is crowded and unreliable.
• Book meetings with target accounts two to four weeks out, since decision makers fill their calendars before they arrive.
• Have a technical teammate on every shift so detailed questions do not end the conversation.

Booth tips for Software & Fintech Forum

• Lead with the problem you solve in plain words, then show the product; feature lists alone do not stop technical visitors.
• Run demos on a large screen facing the aisle so a small crowd can watch while one person drives.
• Note the visitor's current tools and timeline with each lead; those two details shape the whole follow-up.
• Walk the hall at Svenska Massan during move-in to see which entrances and aisles carry the most traffic, and set up your booth so it faces that flow.
• Give every person on the booth a clear role (greeting, demos, qualifying) so nobody waits for someone else to start a conversation.
• If you expect local buyers in Sweden, bring key material in the local language as well as English, and have prices ready in the local currency.
• Capture every conversation the moment it ends: scan the badge or card, add a one-line note about what the visitor needs, and rate the lead hot, warm or cold. Notes written that evening are already half forgotten.

For a full list of what to bring, use the free booth checklist, and plan the money side with the trade show ROI calculator.

Following up leads after Software & Fintech Forum

Most of the value of a trade show is created after it closes. Tech buyers usually involve several people, so send material they can forward internally: a short summary, a demo recording and a clear next step.

1. Within 24 hours (by Apr 13, 2027)
   Send a short personal email to every hot lead. Mention one detail from your conversation so they remember you.
2. By Apr 15, 2027
   Send everything you promised at the booth: prices, samples, demo links. Log each lead in your CRM with its rating and notes.
3. By Apr 26, 2027
   Make a second, useful touch: a case study, a short video or an answer to the question they asked. Warm leads often reply to this one.
4. By May 12, 2027
   Review results: how many leads became meetings, what each lead cost, and whether Software & Fintech Forum is worth returning to.

Ready-to-edit messages for each step are in our trade show follow-up email templates.

Getting to Gothenburg

Software & Fintech Forum takes place at Svenska Massan in Gothenburg, Sweden. Check the official website for the exact hall and address, then compare flights into the nearest major airport with train or car options from nearby cities.

Because these dates are not confirmed yet, avoid non-refundable bookings until the organizer announces them. Our city travel guides cover hotels, transport and budgeting for the busiest show cities.

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