Southeast Asian Feline Fair

• DatesJanuary 17–19, 2027 (expected)
• VenueBITEC Bangkok
• LocationBangkok, Thailand
• CategoryPet & Animal

Expected dates, not yet confirmed. These dates are projected from the previous edition of Southeast Asian Feline Fair. The organizer has not confirmed them yet, so check with the organizer before you book travel or pay for anything.

About Southeast Asian Feline Fair

Southeast Asian Feline Fair is a pet and animal trade show expected to take place January 17–19, 2027 at BITEC Bangkok in Bangkok, Thailand. It runs for three days, opening on Sunday and closing on Tuesday. With about 14 weeks to go, exhibitors still have time to order booth services and book hotels at reasonable rates.

Shows like this one typically draw pet retailers, distributors, groomers, veterinarians, breeders and pet product buyers. We have not been able to confirm an official website for this show yet, so contact the organizer before making any plans.

ShowFloorTips is an independent guide and is not affiliated with the organizer. Dates, venues and rules can change, so confirm the details with the organizer before you book.

What to expect at Southeast Asian Feline Fair

Pet industry shows are product-focused and friendly, with buyers looking for new products, margins and reliable supply. Some include public days with pet owners.

Over three days, traffic usually peaks on the first two days and thins out on the last one. The quieter final day is a good time for longer conversations, visiting other stands and meeting suppliers. Expect most visitors to be pet retailers and their colleagues, often with a short list of suppliers they want to see.

How exhibitors should prepare for Southeast Asian Feline Fair

Here is a working timeline counted back from the opening day, January 17, 2027 (expected date, so adjust once it is confirmed):

1. 16 weeks before (Sep 27, 2026) · date passed, do it now if you haven't
   Confirm your booth space and read the exhibitor manual. Book hotels near BITEC Bangkok while rates are still normal.
2. 8 weeks before (Nov 22, 2026)
   Order booth services (power, internet, furniture, cleaning) before the early-rate deadlines, and send graphics to print.
3. 4 weeks before (Dec 20, 2026)
   Ship freight to the advance warehouse if the organizer offers one. Book meetings with the visitors you most want to see. Set up lead capture and train the team on it.
4. One week before (Jan 10, 2027)
   Confirm freight arrived, share the staffing schedule, charge every device, and test your lead capture app with Wi-Fi turned off.

Preparation tips for pet and animal shows

• Know wholesale prices, margins and minimum orders.
• Bring samples and clear ingredient or material information.
• Check rules on live animals and food sampling at the venue.

Booth tips for Southeast Asian Feline Fair

• Show the product in use with photos or demos.
• Ask what type of store or business the buyer runs.
• Have show-only offers ready for retailers.
• Walk the hall at BITEC Bangkok during move-in to see which entrances and aisles carry the most traffic, and set up your booth so it faces that flow.
• Plan shifts of three to four hours. Standing and talking for three days wears people out, and tired staff let good leads walk past.
• If you expect local buyers in Thailand, bring key material in the local language as well as English, and have prices ready in the local currency.
• Capture every conversation the moment it ends: scan the badge or card, add a one-line note about what the visitor needs, and rate the lead hot, warm or cold. Notes written that evening are already half forgotten.

For a full list of what to bring, use the free booth checklist, and plan the money side with the trade show ROI calculator.

Following up leads after Southeast Asian Feline Fair

Most of the value of a trade show is created after it closes. Retail buyers respond to clear terms, so follow up with pricing and reorder details.

1. Within 24 hours (by Jan 20, 2027)
   Send a short personal email to every hot lead. Mention one detail from your conversation so they remember you.
2. By Jan 22, 2027
   Send everything you promised at the booth: prices, samples, demo links. Log each lead in your CRM with its rating and notes.
3. By Feb 2, 2027
   Make a second, useful touch: a case study, a short video or an answer to the question they asked. Warm leads often reply to this one.
4. By Feb 18, 2027
   Review results: how many leads became meetings, what each lead cost, and whether Southeast Asian Feline Fair is worth returning to.

Ready-to-edit messages for each step are in our trade show follow-up email templates.

Getting to Bangkok

Bangkok is served by Suvarnabhumi (BKK) and Don Mueang (DMK). Major venues include IMPACT Muang Thong Thani north of the city, the Queen Sirikit National Convention Center (on the MRT) and BITEC in Bang Na (near the BTS). Traffic can be heavy, so use rail where you can.

Because these dates are not confirmed yet, avoid non-refundable bookings until the organizer announces them. Our city travel guides cover hotels, transport and budgeting for the busiest show cities.

More shows to consider