The Cleaning Show

• DatesMarch 16–18, 2027
• LocationLondon, United Kingdom
• CategoryEnvironmental
• Official websitecleaningshow.co.uk

About The Cleaning Show

The Cleaning Show is an environmental trade show taking place March 16–18, 2027 in London, United Kingdom. It runs for three days, opening on Tuesday and closing on Thursday. With more than 5 months to go, there is time to plan the booth, the budget and the meetings properly.

Shows like this one typically draw sustainability managers, municipal and utility officials, engineers, waste and water professionals and consultants. For registration, exhibitor packages and the floor plan, go to the official website, cleaningshow.co.uk.

ShowFloorTips is an independent guide and is not affiliated with the organizer. Dates, venues and rules can change, so confirm the details with the organizer before you book.

What to expect at The Cleaning Show

Environmental shows bring together public sector buyers, engineers and suppliers of water, waste, air and recycling solutions. Visitors want measurable results and proof of compliance with regulations.

Over three days, traffic usually peaks on the first two days and thins out on the last one. The quieter final day is a good time for longer conversations, visiting other stands and meeting suppliers. Expect most visitors to be sustainability managers and their colleagues, often with a short list of suppliers they want to see.

How exhibitors should prepare for The Cleaning Show

Here is a working timeline counted back from the opening day, March 16, 2027:

1. 16 weeks before (Nov 24, 2026)
   Confirm your booth space and read the exhibitor manual. Book hotels in London while rates are still normal.
2. 8 weeks before (Jan 19, 2027)
   Order booth services (power, internet, furniture, cleaning) before the early-rate deadlines, and send graphics to print.
3. 4 weeks before (Feb 16, 2027)
   Ship freight to the advance warehouse if the organizer offers one. Book meetings with the visitors you most want to see. Set up lead capture and train the team on it.
4. One week before (Mar 9, 2027)
   Confirm freight arrived, share the staffing schedule, charge every device, and test your lead capture app with Wi-Fi turned off.

Preparation tips for environmental shows

• Prepare measured results: emissions reduced, water saved, waste diverted.
• Know the regulations driving demand in the show's region.
• Bring references from public sector or industrial customers.

Booth tips for The Cleaning Show

• Show data and before-and-after results clearly.
• Ask about the visitor's regulatory deadlines and budgets.
• Have material ready for public tenders and procurement processes.
• Plan shifts of three to four hours. Standing and talking for three days wears people out, and tired staff let good leads walk past.
• Capture every conversation the moment it ends: scan the badge or card, add a one-line note about what the visitor needs, and rate the lead hot, warm or cold. Notes written that evening are already half forgotten.

For a full list of what to bring, use the free booth checklist, and plan the money side with the trade show ROI calculator.

Following up leads after The Cleaning Show

Most of the value of a trade show is created after it closes. Public buyers often work through tenders, so keep follow-up formal and document-based.

1. Within 24 hours (by Mar 19, 2027)
   Send a short personal email to every hot lead. Mention one detail from your conversation so they remember you.
2. By Mar 21, 2027
   Send everything you promised at the booth: prices, samples, demo links. Log each lead in your CRM with its rating and notes.
3. By Apr 1, 2027
   Make a second, useful touch: a case study, a short video or an answer to the question they asked. Warm leads often reply to this one.
4. By Apr 17, 2027
   Review results: how many leads became meetings, what each lead cost, and whether The Cleaning Show is worth returning to.

Ready-to-edit messages for each step are in our trade show follow-up email templates.

Getting to London

London has several airports: Heathrow (LHR), Gatwick (LGW) and London City (LCY), which is the closest to ExCeL London in the Docklands. The Elizabeth line stops at Custom House for ExCeL and links Heathrow with central London. Contactless bank cards work on the Tube, buses and trains. Many visitors now need an Electronic Travel Authorisation (ETA) before traveling to the UK, so check the rules for your passport.

Hotels closest to the venue sell out first during show week, and many organizers offer discounted room blocks that close weeks before the show, so book early. Our city travel guides cover hotels, transport and budgeting for the busiest show cities.

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