The International Broadband Show

• DatesOctober 6–8, 2026
• VenueRAI Amsterdam
• LocationAmsterdam, Netherlands
• CategoryTelecommunications

About The International Broadband Show

The International Broadband Show is a telecommunications trade show that took place October 6–8, 2026 at RAI Amsterdam in Amsterdam, Netherlands. It ran for three days, from Tuesday to Thursday.

Shows like this one typically draw network operators, engineers, enterprise IT buyers, device makers and infrastructure investors. We have not been able to confirm an official website for this show yet, so contact the organizer before making any plans.

ShowFloorTips is an independent guide and is not affiliated with the organizer. Dates, venues and rules can change, so confirm the details with the organizer before you book.

What to expect at The International Broadband Show

Telecom shows are large and technical, with heavy demand for meetings and demos of network, device and infrastructure technology.

Over three days, traffic usually peaks on the first two days and thins out on the last one. The quieter final day is a good time for longer conversations, visiting other stands and meeting suppliers. At events like this, expect most visitors to be network operators and their colleagues, often with a short list of suppliers they want to see.

How exhibitors should prepare for The International Broadband Show

Most exhibitors start planning four months before a show: booth space and hotels first, then booth services and graphics about eight weeks out, freight and meetings four weeks out, and a final check of devices and staffing the week before.

Preparation tips for telecommunications shows

• Book meetings with operators early; their calendars fill fast.
• Prepare demos that do not depend on venue connectivity.
• Bring standards and interoperability details.

Booth tips for The International Broadband Show

• Show live demos with clear performance numbers.
• Ask about network plans and deployment timelines.
• Have engineers available for technical deep dives.
• Walk the hall at RAI Amsterdam during move-in to see which entrances and aisles carry the most traffic, and set up your booth so it faces that flow.
• Plan shifts of three to four hours. Standing and talking for three days wears people out, and tired staff let good leads walk past.
• If you expect local buyers in Netherlands, bring key material in the local language as well as English, and have prices ready in the local currency.
• Capture every conversation the moment it ends: scan the badge or card, add a one-line note about what the visitor needs, and rate the lead hot, warm or cold. Notes written that evening are already half forgotten.

For a full list of what to bring, use the free booth checklist, and plan the money side with the trade show ROI calculator.

Following up leads after The International Broadband Show

Most of the value of a trade show is created after it closes. Operators run long evaluations, so propose a trial or proof of concept as the next step.

1. Within 24 hours
   Send a short personal email to every hot lead, mentioning one detail from your conversation.
2. Within 3 days
   Send what you promised at the booth and log every lead in your CRM with its rating and notes.
3. After two weeks
   Make a second, useful touch: a case study, a short video or an answer to their question.
4. After a month
   Review results: meetings booked, cost per lead, and whether the show is worth repeating.

Ready-to-edit messages for each step are in our trade show follow-up email templates.

Getting to Amsterdam

Amsterdam Schiphol (AMS) has direct trains to Amsterdam RAI station, a short walk from RAI Amsterdam, in about 10 minutes. Public transport covers the city well. The Netherlands is in the Schengen area; check whether you need a Schengen visa.

Hotels closest to the venue sell out first during show week, and many organizers offer discounted room blocks that close weeks before the show, so book early. Our city travel guides cover hotels, transport and budgeting for the busiest show cities.

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