Arabian Travel Market 2026

• DatesApril 28 – May 1, 2026
• VenueDubai World Trade Centre
• LocationDubai, United Arab Emirates
• CategoryTravel & Hospitality
• Official websitewtm.com

About Arabian Travel Market 2026

Arabian Travel Market 2026 is a travel and hospitality trade show that took place April 28 – May 1, 2026 at Dubai World Trade Centre in Dubai, United Arab Emirates. It ran for four days, from Tuesday to Friday.

Shows like this one typically draw tour operators, travel agents, hotel and destination marketers, event planners and hospitality buyers. For registration, exhibitor packages and the floor plan, go to the official website, wtm.com.

ShowFloorTips is an independent guide and is not affiliated with the organizer. Dates, venues and rules can change, so confirm the details with the organizer before you book.

What to expect at Arabian Travel Market 2026

Travel and hospitality shows are built around appointments. Many attendees run back-to-back scheduled meetings, while others browse destinations and suppliers between them.

Over four days, traffic usually peaks on the first two days and thins out on the last one. The quieter final day is a good time for longer conversations, visiting other stands and meeting suppliers. At events like this, expect most visitors to be tour operators and their colleagues, often with a short list of suppliers they want to see.

How exhibitors should prepare for Arabian Travel Market 2026

Planning for the next edition (dates expected, not yet confirmed), here is a working timeline counted back from May 4, 2027:

1. 16 weeks before (Jan 12, 2027)
   Confirm your booth space and read the exhibitor manual. Book hotels near Dubai World Trade Centre while rates are still normal.
2. 8 weeks before (Mar 9, 2027)
   Order booth services (power, internet, furniture, cleaning) before the early-rate deadlines, and send graphics to print.
3. 4 weeks before (Apr 6, 2027)
   Ship freight to the advance warehouse if the organizer offers one. Book meetings with the visitors you most want to see. Set up lead capture and train the team on it.
4. One week before (Apr 27, 2027)
   Confirm freight arrived, share the staffing schedule, charge every device, and test your lead capture app with Wi-Fi turned off.

Preparation tips for travel and hospitality shows

• Use the show's appointment system early; the best slots fill weeks ahead.
• Prepare rates, availability and commission details for buyers who ask on the spot.
• Bring visual material about the destination or property in a digital format.

Booth tips for Arabian Travel Market 2026

• Keep meetings on schedule; buyers often have their next appointment minutes later.
• Ask what markets and client types the buyer serves.
• Make it easy to save your contact and your offer digitally.
• Walk the hall at Dubai World Trade Centre during move-in to see which entrances and aisles carry the most traffic, and set up your booth so it faces that flow.
• Plan shifts of three to four hours. Standing and talking for four days wears people out, and tired staff let good leads walk past.
• If you expect local buyers in United Arab Emirates, bring key material in the local language as well as English, and have prices ready in the local currency.
• Capture every conversation the moment it ends: scan the badge or card, add a one-line note about what the visitor needs, and rate the lead hot, warm or cold. Notes written that evening are already half forgotten.

For a full list of what to bring, use the free booth checklist, and plan the money side with the trade show ROI calculator.

Following up leads after Arabian Travel Market 2026

Most of the value of a trade show is created after it closes. Travel buyers build programs months ahead, so follow up with concrete offers and dates.

1. Within 24 hours
   Send a short personal email to every hot lead, mentioning one detail from your conversation.
2. Within 3 days
   Send what you promised at the booth and log every lead in your CRM with its rating and notes.
3. After two weeks
   Make a second, useful touch: a case study, a short video or an answer to their question.
4. After a month
   Review results: meetings booked, cost per lead, and whether the show is worth repeating.

Ready-to-edit messages for each step are in our trade show follow-up email templates.

Getting to Dubai

Dubai International Airport (DXB) is close to the city center and the Dubai World Trade Centre. The Dubai Metro Red Line serves the World Trade Centre area and continues to Expo City Dubai. Check entry requirements for your passport before you travel. Check entry rules for your passport; many nationalities receive a visa on arrival.

Hotels closest to the venue sell out first during show week, and many organizers offer discounted room blocks that close weeks before the show, so book early. Our city travel guides cover hotels, transport and budgeting for the busiest show cities.

More shows to consider