ASE 2026

• DatesOctober 2–3, 2026
• VenueSMX Convention Center Manila
• LocationManila, Philippines
• CategoryArts & Entertainment

About ASE 2026

ASE 2026 is an arts and entertainment industry event that took place October 2–3, 2026 at SMX Convention Center Manila in Manila, Philippines. It ran for two days, from Friday to Saturday.

Shows like this one typically draw producers, venue operators, promoters, gallery and studio professionals, technicians and media buyers. We have not been able to confirm an official website for this show yet, so contact the organizer before making any plans.

ShowFloorTips is an independent guide and is not affiliated with the organizer. Dates, venues and rules can change, so confirm the details with the organizer before you book.

What to expect at ASE 2026

Arts and entertainment events mix creative and technical audiences. Expect networking-heavy days, showcases and performances, and visitors who value portfolios and live examples over brochures.

Two days go by quickly. Book your most important meetings for the first morning, when visitors are fresh, and keep the second afternoon for follow-up conversations at the booth. At events like this, expect most visitors to be producers and their colleagues, often with a short list of suppliers they want to see.

How exhibitors should prepare for ASE 2026

Planning for the next edition (dates expected, not yet confirmed), here is a working timeline counted back from October 8, 2027:

1. 16 weeks before (Jun 18, 2027)
   Confirm your booth space and read the exhibitor manual. Book hotels near SMX Convention Center Manila while rates are still normal.
2. 8 weeks before (Aug 13, 2027)
   Order booth services (power, internet, furniture, cleaning) before the early-rate deadlines, and send graphics to print.
3. 4 weeks before (Sep 10, 2027)
   Ship freight to the advance warehouse if the organizer offers one. Book meetings with the visitors you most want to see. Set up lead capture and train the team on it.
4. One week before (Oct 1, 2027)
   Confirm freight arrived, share the staffing schedule, charge every device, and test your lead capture app with Wi-Fi turned off.

Preparation tips for arts and entertainment shows

• Prepare a short reel or portfolio that plays without sound; exhibit halls are loud.
• Schedule meetings with venues, promoters or buyers ahead of time.
• Check rights and licensing for any music or video you plan to play at the booth.

Booth tips for ASE 2026

• Show work, not slides: screens, samples or a live demonstration.
• Ask what the visitor is producing next and when.
• Have a simple way to share your portfolio digitally after the conversation.
• Walk the hall at SMX Convention Center Manila during move-in to see which entrances and aisles carry the most traffic, and set up your booth so it faces that flow.
• Give every person on the booth a clear role (greeting, demos, qualifying) so nobody waits for someone else to start a conversation.
• If you expect local buyers in Philippines, bring key material in the local language as well as English, and have prices ready in the local currency.
• Capture every conversation the moment it ends: scan the badge or card, add a one-line note about what the visitor needs, and rate the lead hot, warm or cold. Notes written that evening are already half forgotten.

For a full list of what to bring, use the free booth checklist, and plan the money side with the trade show ROI calculator.

Following up leads after ASE 2026

Most of the value of a trade show is created after it closes. Creative projects often start months later, so stay in touch with useful updates rather than repeated pitches.

1. Within 24 hours
   Send a short personal email to every hot lead, mentioning one detail from your conversation.
2. Within 3 days
   Send what you promised at the booth and log every lead in your CRM with its rating and notes.
3. After two weeks
   Make a second, useful touch: a case study, a short video or an answer to their question.
4. After a month
   Review results: meetings booked, cost per lead, and whether the show is worth repeating.

Ready-to-edit messages for each step are in our trade show follow-up email templates.

Getting to Manila

Ninoy Aquino International Airport (MNL) is close to the SMX Convention Center at the Mall of Asia complex and the World Trade Center Metro Manila in Pasay.

Hotels closest to the venue sell out first during show week, and many organizers offer discounted room blocks that close weeks before the show, so book early. Our city travel guides cover hotels, transport and budgeting for the busiest show cities.

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