Music China

• DatesOctober 28–31, 2026
• LocationShanghai, China
• CategoryArts & Entertainment

About Music China

Music China is an arts and entertainment industry event taking place October 28–31, 2026 in Shanghai, China. It runs for four days, opening on Wednesday and closing on Saturday. That is only 18 days away, so most planning deadlines have already passed; focus on travel, staffing and lead capture.

Shows like this one typically draw producers, venue operators, promoters, gallery and studio professionals, technicians and media buyers. We have not been able to confirm an official website for this show yet, so contact the organizer before making any plans.

ShowFloorTips is an independent guide and is not affiliated with the organizer. Dates, venues and rules can change, so confirm the details with the organizer before you book.

What to expect at Music China

Arts and entertainment events mix creative and technical audiences. Expect networking-heavy days, showcases and performances, and visitors who value portfolios and live examples over brochures.

Over four days, traffic usually peaks on the first two days and thins out on the last one. The quieter final day is a good time for longer conversations, visiting other stands and meeting suppliers. Expect most visitors to be producers and their colleagues, often with a short list of suppliers they want to see.

How exhibitors should prepare for Music China

Here is a working timeline counted back from the opening day, October 28, 2026:

1. 16 weeks before (Jul 8, 2026) · date passed, do it now if you haven't
   Confirm your booth space and read the exhibitor manual. Book hotels in Shanghai while rates are still normal.
2. 8 weeks before (Sep 2, 2026) · date passed, do it now if you haven't
   Order booth services (power, internet, furniture, cleaning) before the early-rate deadlines, and send graphics to print.
3. 4 weeks before (Sep 30, 2026) · date passed, do it now if you haven't
   Ship freight to the advance warehouse if the organizer offers one. Book meetings with the visitors you most want to see. Set up lead capture and train the team on it.
4. One week before (Oct 21, 2026)
   Confirm freight arrived, share the staffing schedule, charge every device, and test your lead capture app with Wi-Fi turned off.

Preparation tips for arts and entertainment shows

• Prepare a short reel or portfolio that plays without sound; exhibit halls are loud.
• Schedule meetings with venues, promoters or buyers ahead of time.
• Check rights and licensing for any music or video you plan to play at the booth.

Booth tips for Music China

• Show work, not slides: screens, samples or a live demonstration.
• Ask what the visitor is producing next and when.
• Have a simple way to share your portfolio digitally after the conversation.
• Plan shifts of three to four hours. Standing and talking for four days wears people out, and tired staff let good leads walk past.
• If you expect local buyers in China, bring key material in the local language as well as English, and have prices ready in the local currency.
• Capture every conversation the moment it ends: scan the badge or card, add a one-line note about what the visitor needs, and rate the lead hot, warm or cold. Notes written that evening are already half forgotten.

For a full list of what to bring, use the free booth checklist, and plan the money side with the trade show ROI calculator.

Following up leads after Music China

Most of the value of a trade show is created after it closes. Creative projects often start months later, so stay in touch with useful updates rather than repeated pitches.

1. Within 24 hours (by Nov 1, 2026)
   Send a short personal email to every hot lead. Mention one detail from your conversation so they remember you.
2. By Nov 3, 2026
   Send everything you promised at the booth: prices, samples, demo links. Log each lead in your CRM with its rating and notes.
3. By Nov 14, 2026
   Make a second, useful touch: a case study, a short video or an answer to the question they asked. Warm leads often reply to this one.
4. By Nov 30, 2026
   Review results: how many leads became meetings, what each lead cost, and whether Music China is worth returning to.

Ready-to-edit messages for each step are in our trade show follow-up email templates.

Getting to Shanghai

Shanghai has two airports: Pudong (PVG) and Hongqiao (SHA). The National Exhibition and Convention Center is near Hongqiao, while the Shanghai New International Expo Centre is in Pudong. The metro reaches both venues; allow extra time at peak hours and check visa rules before you travel. Check visa requirements well ahead of time; many trade visitors need an invitation letter from the organizer.

Hotels closest to the venue sell out first during show week, and many organizers offer discounted room blocks that close weeks before the show, so book early. Our city travel guides cover hotels, transport and budgeting for the busiest show cities.

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